Previous Episodes

The Science of Selling Using a Systematic, Data-Driven Sales Process, With Mark Petruzzi

Filed in Podcasts, Previous Episodes on April 16, 2024

Where do you look to find the guidance needed to develop sales teams and processes tailored to how your prospect wants to buy, not how you think they want to buy?

How do you leverage data, artificial intelligence, and metrics in ways not possible just a few years ago, so you no longer have to rely on instinct, intuition and tribal knowledge?

The answer: Through data science, sales analytics, metrics analysis, and the introduction of artificial intelligence combined into a structured selling approach.

In a practical approach created to unleash the full potential of any sales organization, Mark Petruzzi presents a modern selling guide with a straightforward, step-by-step process to close profitable deals in a multi-decision maker context.

Embracing the process and technology changes he describes, including advice from industry titans, companies and their sellers can increase sales velocity significantly.

Tune in to hear Mark’s thoughts on:

  • How can the integration of AI technologies enhance data-driven selling strategies in the B2B SaaS space? What specific use cases have demonstrated significant success?
  • In what ways do advancements in AI impact the personalization of sales interactions within B2B SaaS? How can businesses leverage these technologies to create more targeted and effective communication with clients?
  • Could you share insights into the role of predictive analytics in B2B SaaS sales and how organizations can use AI-driven data analysis to forecast customer behavior and optimize their sales funnels?
  • As AI continues to evolve, what challenges and ethical considerations should B2B SaaS sales professionals be mindful of when implementing AI-driven strategies? How can they navigate these concerns?
  • Can you provide examples of how AI-driven automation has streamlined and improved the efficiency of B2B SaaS sales processes? What lessons can be learned from these implementations?
  • How can businesses effectively train and empower their sales teams to leverage AI tools and data analytics in their daily activities, ensuring a seamless integration that enhances rather than replaces human expertise?
  • And much, much more!

Invitation From Guest:

Order Data Driven Selling today >>>

Creating Wealth Through Franchising, With Kim Daly

Filed in Podcasts, Previous Episodes on April 9, 2024

Are you tired of working tirelessly for someone else’s dream? Do you dream of being your own boss and building a successful business on your terms? If so, this episode is for you!

Kim Daly takes us deep into the world of franchising and explore how you can transition from being an employee to becoming a successful franchisepreneur.

We’ll uncover the ins and outs of owning a franchise, from choosing the right franchise opportunity to navigating the challenges and rewards of entrepreneurship.

Tune in to hear Kim’s thoughts on:

  • Why franchising is a “safe” investment even in an uncertain economy
  • The real value proposition in investing in a franchise
  • Why the franchise industry grows in good times and in bad
  • How people build wealth and the life of their dreams through franchising
  • How to select the right franchise for your background, interests, skills, finances and life goals.
  • And much, much more!

Invitation From Guest:

Free webinar: Creating Wealth Through Franchise Ownership –

Leveraging Specific Skills for Monumental Success, With Ferdinand Mehlinger

Filed in Podcasts, Previous Episodes on April 2, 2024

From the Groundbreaking Team at Backrub to a Billionaire-Mentored Entrepreneurial Titan, Ferdinand Mehlinger shares how entrepreneurs can rebound from failure to success through mentorship and leveraging their existing skillset.

Tune in to hear Ferdinand’s thoughts on:

  • What was it like when you worked at Backrub, which is now Google?
  • How did you handle your biggest loss?
  • What has developed you into who you are now?
  • Do you plan on doing anything with AI?
  • What has been your biggest learning experience this past year?
  • And much, much more!

Invitation From Guest:

Ferdinand’s team has a page of freebies they’ve curated from around the web to assist entrepreneurs. The list is updated weekly.

How to Increase Your Website Traffic Without Spending Money on Ads, With Brandon Leibowitz

Filed in Podcasts, Previous Episodes on March 26, 2024

Unlock the secrets to boosting your website traffic without breaking the bank in this insightful episode.

Brandon Leibowitz delves into strategies that go beyond traditional ad spending, focusing on amplifying business owners’ digital presence.

Learn how targeted traffic can be strategically increased, ultimately resulting in elevated conversion rates for both sales and leads.

Join us as we explore cost-effective yet impactful methods to enhance your online visibility and drive meaningful engagement. Whether you’re a seasoned entrepreneur or just starting, this episode is your guide to maximizing your digital footprint and achieving tangible results.

Tune in to hear Brandon’s thoughts on:

  • How do you optimize your website for conversions?
  • What SEO strategies work in 2024?
  • How do you research keywords?
  • Techniques for Competitor Analysis
  • Benefits of SEO
  • How long does SEO take to start working?
  • Why are paid ads important?
  • Who should use SEO?
    And much, much more!

Invitation From Guest:

Free SEO Masterclass: Learn how to use SEO to Skyrocket Your Sales & Leads!

Financial Planning as a Safety Net, With Joseph Lombardi

Filed in Podcasts, Previous Episodes on March 19, 2024

Lessons from losing a $15 million family business and the importance of robust financial safeguards.

This episode focuses on the critical role of financial planning in safeguarding businesses and personal assets.

Joseph Lombardi shares strategies for creating robust financial safeguards that protect against unexpected challenges, emphasizing the importance of preparedness and resilience for entrepreneurs.

Learn how to secure your business’s future and prevent financial crises through effective planning and foresight.

Tune in to hear Joseph’s thoughts on:

  • Can you share the story behind the loss of your family’s $15 million business and how that experience shaped your approach to financial planning?
  • What are the key components of a robust financial safety net for entrepreneurs and small business owners?
  • What common financial planning mistakes do you see entrepreneurs make, and how can they avoid them?
  • In your experience, how important is it for entrepreneurs to integrate personal financial planning with their business financial strategies?
  • What advice do you have for business owners who feel overwhelmed by the complexity of financial planning?
  • What motivated you to write your books, and how do they complement your mission at Ironhawk Financial?
  • And much, much more!

Invitation From Guest:

Get a free copy of Joseph’s books that are sold on Amazon. Email Joe with the subject line: Free Books

Invest the Money You Didn’t Know You Had, With Damion Lupo

Filed in Podcasts, Previous Episodes on March 12, 2024

In this episode, Damion Lupo will show you how to use your retirement account as a means of investment outside of the ways you know it today. He’ll also show you how to 4x your money.

Tune in to hear Damion’s thoughts on:

  • Damion, can you take us back to your early days and share a personal experience or turning point that ignited your passion for real estate and private equity investing?
  • What specific challenges or obstacles did you face in your journey towards becoming an expert in these fields, and how did you overcome them?
  • Can you share a memorable investment story from your own portfolio that highlights your unique approach and insights as an investor?
  • Beyond your professional achievements, what are some of your personal values and principles that guide your decisions in the world of investing?
  • What role has mentorship or learning from others played in your career, and how has it shaped your perspective on opportunities like FrameTec?
  • As someone who has likely encountered both successes and setbacks in investing, can you reflect on a key lesson or moment that significantly influenced your investment philosophy?
  • What motivates you on a personal level to continue exploring and sharing investment opportunities like FrameTec with others who may be listening?
  • Outside of the financial world, are there any hobbies or interests that you’re passionate about, and do they influence your approach to investing or entrepreneurship in any way?
  • What advice would you give to aspiring investors who want to follow a path similar to yours, and what qualities or skills do you believe are essential for success in real estate and private equity investing?
  • And much, much more!



How CEOs Can Play Chess – Not Checkers, With Spencer Howard

Filed in Podcasts, Previous Episodes on March 5, 2024

As a business owner himself, Spencer knows these two things to be very true about company owners and CEOS:

  1. They are BUSY.
  2. AND they use their company credit card virtually every single day. They tend to know they have accrued a boat load of credit card points and want to save effort and time when it comes to getting the most value for them.

Spencer can help hone your skills when it comes to the world of credit card points and rewards programs and help them think of it as a game of chess. There are endless ways to “win” and get to the (quite literal) destination – sometimes all it takes is widening the view of what’s possible.

That’s exactly what Spencer is here to help with.

Tune in to hear Spencer’s thoughts on:

  • Why should business owners care about implementing a business credit card strategy for 2024?
  • What are the 3 strategic approaches business owners can take when it comes to implementing a credit card strategy so they can maximize their points and pop some bottles in business class mid-air?
  • What’s the difference between airline loyalty programs and credit card points?
  • Why are you so passionate about helping business owners acquire and use their credit card points?
  • And much, much more!

Invitation from Guest: 

Award Alert Newsletter Sign Up:

Getting From Where You Are to Where You Want to Be, With John Morris

Filed in Podcasts, Previous Episodes on February 27, 2024

Embark on a transformative journey as we delve deep into the essential pillars of success for those navigating the challenges of business.

Whether you’re a seasoned entrepreneur or just starting, this episode serves as your guide, offering valuable insights and practical strategies to overcome obstacles and propel your business forward.

John Morris explores the key elements that form the foundation of success, from effective leadership and strategic planning to fostering a resilient mindset.

Tune in to hear John’s thoughts on:

  • How did you get started?
  • What inspires you?
  • Where do your ideas come from?
  • Why is it important to act on your ideas?
  • Why is it important to be clear in your vision?
  • And much, much more!

Invitation from Guest: 

Receive a 20% off discount on a one-on-one coaching session with John.

Smart Customers, Stupid Companies, With Michael Hinshaw

Filed in Podcasts, Previous Episodes on February 20, 2024

For the past decade, companies have strived to act at least as smart as their customers (and more importantly, the stakeholders they want to attract).

Today, it’s common knowledge that digitally enabled customers demand anytime, anywhere access to the companies that serve them. Increasingly empowered and disloyal, these customers recognize what many companies don’t: that the world has changed dramatically, but many companies haven’t.

Forget innovation—in our increasingly omni-channel, always-on, customer-first world, many companies aren’t even sure how to keep up.

McorpCX President, Michael Hinshaw, explains that disruptive innovation is “already providing individuals with tools more advanced, in many cases, than the most sophisticated commercial enterprises had just five years ago.”

Tune in to hear Michael’s thoughts on:

  • What are some key indicators of a successful customer-centric transformation within a company?
  • How do you approach the challenge of aligning organizational structures and processes to improve customer experience?
  • Could you give an example of how innovation in technology has directly enhanced the customer experience in a project you’ve worked on?
  • How do you measure the success of a customer experience strategy?
  • And much, much more!

Invitation from Guest: 

Order your copy of Michael Hinshaw’s book, Smart Customers, Stupid Companies today.

Service Business Owners + Money Management = Thriving, With Danielle Hayden

Filed in Podcasts, Previous Episodes on February 13, 2024

Join us for a conversation with Danielle Hayden, Co-Founder and CEO of Kickstart Accounting, Inc.

In this episode, we delve into her mission to empower six-figure and beyond female entrepreneurs. With over 15 years of finance expertise, Danielle guides business owners in understanding their numbers through bookkeeping and financial analysis.

Discover the keys to creating profitable, sustainable, and enjoyable businesses. Gain insights on real financial analysis, support, and the confidence needed to build the sustainable wealth you deserve.

Tune in to hear Danielle’s thoughts on:

  • Who is the most overlooked member of a business money team?
  • What are Emotional and Fear-Based Spenders?
  • What does the Kickstart Accounting team do to support both groups?
  • How does Danielle and the Kickstart Accounting team help clients to let go of the stress and overwhelm when it comes to bookkeeping, payroll and money mindset?
  • What is “healthy business spending” and how does it enhance profitability?
  • How to pay yourself as a business owner—and why it’s irresponsible not to?
  • And much, much more!

Invitation from Guest: 

How to Pay Yourself as a Business Owner Or Top Tax Deductions for Every Business Owner