The Massive Hidden Market of Industrial Real Estate, With Joel Friedland

Filed in Podcasts, Previous Episodes on May 21, 2024

Discover a unique and transformative investment strategy that defies conventional wisdom: investing in real estate with no debt!

In this episode, we delve into the remarkable journey of Joel Friedland, who, after facing a devastating period of depression due to massive debt during the ’08 recession, completely rethought his approach to real estate.

Joel’s story unveils how he recognized that many in the real estate industry are akin to gambling addicts, and how he developed innovative strategies to make sound decisions when millions of dollars are at stake.

Join us as we explore the untapped potential of industrial real estate and learn from Joel’s insights on building a successful, debt-free investment portfolio.

Tune in to hear Joel’s thoughts on:

  • What are the most difficult decisions you’ve had to make during your investing career?
  • What are some of your biggest mistakes/regrets?
  • How do you make major decisions? What is your economic outlook? How do you mitigate risk?
  • What is the hardest question that investors ask you?
  • What advice do you have for someone starting out in business?
  • And much, much more!

Connect With Our Guest:





About This Guest: ()

Joel has a 43 year track record in industrial real estate. He co-founded Epic/Savage Realty Partners in 1991 where he oversaw hiring and mentoring 60 industrial real estate professionals, many of whom became his partners. His group sold the firm to an international real estate company in 2014 and Joel started Brit Properties. As an industrial real estate broker and owner, Joel has secured over 2,000 industrial property leases and sales, totaling over $250 million in acquisitions. His greatest accomplishment is maintaining valued relationships with brokers, tenants and investors spanning five decades. He does fully syndicated deals with 0% debt, an unheard of approach in real estate which caters to his wealthy investor base primarily concerned with conservation of principal. His experiences during the Great Recession in 2008 have informed his investment approach to be hyper-conservative while still allowing an ~8% cash return, plus upside, for his investors. Joel attended the University of Michigan. He enjoys playing golf and spending time with his family, particularly his three young grandchildren.