Albie Masland

Albie Masland is a “casual” endurance athlete and entrepreneur whose feats and entrepreneurial spirit have driven and re-defined his life for the past 15 years. Known for his endurance and relentless determination, Albie has achieved incredible milestones in the world of ultra-endurance running. He has traversed the United States (3025 Miles) on foot, completed a grueling three-man relay from Houston to San Diego in just 30 days, and conquered the formidable Rim to Rim to Rim challenge in the Grand Canyon
within a single day. These accomplishments not only showcase his physical prowess but also his mental fortitude and dedication to pushing the boundaries of human endurance.
Albie's passion for running goes beyond personal achievement. He has leveraged his athletic endeavors to make a significant impact on mission-driven organizations, primarily The Travis Manion Foundation - empowering Veterans and Families of the Fallen to develop character in future generations, raising close to $100,000 to support their causes. His commitment to philanthropy is as intense as his commitment to
athletic excellence, demonstrating a profound sense of social responsibility and a desire to contribute positively to the community.
In addition to his athletic pursuits, Albie is a visionary entrepreneur making waves in the cannabis industry utilizing his self-coined “Hybrid Plant Performance” approach which pairs cannabinoids with functional mushrooms and other natural extracts. He has built
and developed brands in both Hemp and Marijuana that resonate with consumers and reflect his innovative approach to business. Currently, Albie is focused on the launch of his latest venture, Levitate—a hybrid plant performance drink brand designed to enhance physical performance and overall well-being. Levitate represents the convergence of Albie’s experience in endurance sports and his entrepreneurial acumen, promising a
product that embodies his dedication to health, performance, and innovation.
Albie Masland's journey is a testament to his unwavering perseverance, entrepreneurial spirit, and commitment to making a difference. Whether he is running across the country, spearheading a new business venture, or raising funds for worthy causes, Albie continues to inspire and lead by example. His multifaceted career and relentless drive exemplify what it means to push beyond limits and create meaningful impact in both
sport and business.
Albie lives in Raleigh, NC with his wife Jen, their children Maisy and Mac and their pups Pennylane and Sgt Pepper. He loves cheesesteaks, coffee ice cream and donuts…if you’re interested.

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Albie Masland's Guest Appearances

The Voyage of Levitate in Hybrid-Plant Performance, With Albie Masland

Filed in Podcasts, Previous Episodes on June 18, 2024

Welcome to an exciting episode where we delve deep into the transformative world of hybrid-plant performance with Albie Masland, founder of Valor Craft Performance, now proudly rebranded as Levitate. In this episode, we explore the remarkable synergy of cannabis, functional mushrooms, and natural extracts and how they come together to maximize human potential.

Join us as Albie shares his inspiring journey, from serving veterans to reshaping Valor Craft Performance into Levitate, a brand dedicated to enhancing human performance through natural means. Albie’s dedication to supporting veterans and his innovative approach to health and wellness are truly remarkable, and he provides a wealth of knowledge on the benefits of hybrid-plant synergy.

Gain valuable insights from Albie’s entrepreneurial wisdom as he discusses the challenges and triumphs of his journey. Learn about the pivotal moments that led to the rebranding of Valor Craft Performance to Levitate and how this transformation is paving the way for a new era in health and wellness.

This episode is packed with actionable advice and inspiring stories, making it a must-listen for anyone interested in the intersection of natural health, entrepreneurship, and human potential. Discover the keys to Levitate’s success and get inspired by Albie Masland’s visionary approach to hybrid-plant performance.

Tune in to hear Albie’s thoughts on:

  • How do the benefits of cannabis, functional mushrooms, and natural extracts come together to enhance performance and productivity?
  • Can you share some specific examples of how Levitate’s products help individuals achieve more in their day-to-day lives?
  • What sets Levitate apart from other companies in the hybrid-plant performance industry?
  • What motivated you to take over Levitate, formerly Valor Craft Performance, and make it your own? How did you approach renovating and revamping the brand, product offering, and mindset?
  • What are some of the wins and challenges you’ve experienced in your first year at Levitate? How have these experiences shaped your entrepreneurial journey?
  • What lessons have you learned from the losses, miscues, and challenges you faced along the way? How have these lessons influenced your growth and decision-making as an entrepreneur?
  • And much, much more!

Connect With Our Guest:



  • Instagram – @get.levitate