Podcasts

Building Your Small Business Needs Something More Effective Than Corporate Marketing, With Suzanne Tulien

Filed in Podcasts, Previous Episodes on January 19, 2021

Today, when others choose to work with you, they are ‘buying into’ YOU, not your products and services. They are buying into your “Why”, your philosophy, your confidence, your demeanor, and the customer chemistry you create doing what you do. You’re brand is unique, as unique as your own DNA, and when you discover even just a few of these core elements that make you YOU – you can then begin to leverage your Personal Brand power and step fully into your potential and build exponential advocacy.

70% of the brand perception your colleagues/customers acquire is through personal experiences with the people representing the brand…YOU.

Branding expert, Suzanne Tulien, joins Adam to help you uncover your authentic branding and how to use it to drive sales.

Discover:

  • How you can align your personal brand with your authentic self;
  • Why forgoing marketing for branding draws a bigger audience to your business;
  • How you can identify your core values and interweave them with your business strategy;
  • Tips to distinguish your business from your competition WITHOUT altering your product;
  • And much more!

If you’re ready to step up your branding and use authenticity to drive sales, this episode is for you!

How to Bring the Power of Agility to Brand Positioning, With Natasha E. Davis

Filed in Podcasts, Previous Episodes on January 5, 2021

Positioning your organization to be an unforgettable brand for the RIGHT reasons is the ultimate goal. However most small businesses jump right into creative branding (the fun stuff) – logos, websites, etc., and bypass the strategic branding.

Ensuring the foundation of your brand is developed FIRST in order to remain impactful and profitable for the long term is key to creating a successful branding and marketing strategy.

Strategic branding expert, Natasha E. Davis joins Adam to help business owners like you bring the power of agility into your branding.

Discover:

  • The difference between branding and marketing;
  • Why strategic branding must come before creative branding;
  • What strategic brand positioning actually means;
  • And much more!

Wherever you are in the branding spectrum, this is a must hear episode for you!

Unsliced: How to Stay Whole in the Pizzeria Industry, With Mike Bausch

Filed in Podcasts, Previous Episodes on December 29, 2020

Sixty percent of restaurants don’t make it past their first year and 80 percent go out of business within five years.

And the pizza business is more cutthroat, stressful, and multi-faceted than working on Wall Street.

World Pizza Champion, Mike Bausch, joins Adam to help navigate the cutthroat world of pizza and restauranteuring.

Discover:
  • The biggest misconception about the restaurant industry;
  • What makes a restaurant successful enough to grow;
  • How Mike became a World Pizza Champion and Guinness Book of World Records holder;
  • And so much more!

If the restaurant world is calling you, grab a slice, have a seat, and tune in!

Increase Your Margins: Small Changes, Big Results for Your Business, With Martin Holland

Filed in Podcasts, Previous Episodes on December 22, 2020

If you knew that increasing your margins 1% would increase your profit 15%, would you do it?

If you knew that increasing your sales 17% would double your profit, would you do it?

If you knew why you are always short of cash, would you do something about it?

Of course you would… if you knew.

Success requires business owners to have vision, information and skill, and to exercise good judgement across many disciplines. It is not likely that a single business owner can be highly skilled in all areas of business. However, with the proper guidance and leadership, it is possible for a business to be good in all areas.

Most business owners do not have time to set out a clear vision or to provide guidance because they are trapped by the daily demands of running a business. As Michael Gerber says, owners are too busy working in the business to work on the business.

Martin Holland is joining Adam to stop you from working in your business so you can work on your business.
Discover:
  • The astonishing power of small changes;
  • How a 1% improvement will increase profit 15%;
  • How increasing sales by 17% will double net profit;
  • How small discounts can destroy your business;
  • How to use financial information to make better decisions and more money;
  • And so much more!!

If it’s time to stop working in your business and increase your margin by working on your business, then this is a must listen to episode!

Trust Based Networking-Proven Ways to Stop Meeting and Start Connecting, With Mark Given

Filed in Podcasts, Previous Episodes on December 15, 2020

As an entrepreneur you depend on connecting with people on a powerful and personal level. The old way of networking no longer works. People want meaningful connections to give to and receive referrals from.

Trust Based Networking skills create deeper long lasting connections that build new business, retain long term clients and create an abundance of referrals.

Mark Given is the founder of the Trust Based Philosophy and he joins Adam to share his tips for creating those powerful connections.

Discover:

  • The science of building, maintaining, and repairing TRUST;
  • What trust based really means;
  • Why the old way of networking no longer works;
  • And much more!

If you want proven ways to stop meeting and start connecting, join us.

Click Here to Listen Live on Tuesday, December 15th@ 12:00 Noon Eastern >>>

The Point After: How One Resilient Kicker Learned There Was More to Life Than the NFL, With Sean Conley

Filed in Podcasts, Previous Episodes on December 8, 2020

Sean Conley lived and breathed football from the time he was a young child. After making starting kicker in at the University of Pittsburgh, he played for three NLF teams. The cutthroat world of pro sports chews through players like Conley. His punishing NFL career was a soul-crushing cycle of injuries and rejections — and no surprise, he hit rock bottom.

After injuries cut short his time with the Detroit Lions, Indianapolis Colts, and the New York Jets, he was inspired by his wife to try yoga. Soon he discovered a path to profound healing and a new life.

Joining Adam, Sean shares the lessons he learned as he replaced fear with joy, and toxic drive with compassion.

Discover:

  • Why so many pro NFL players feel pressure to conceal injuries;
  • What he learned about his own fear of failure;
  • How hitting rock bottom led to a revelation that would change his life.
  • And much more!

This is a story about how one NFL kicker pushed mind and body to the point of no return — and then left it all behind to restart his life. Don’t miss it!

The Changing Marketing and Growth Trends of the US Auto Industry, With Matt Moore

Filed in Podcasts, Previous Episodes on December 1, 2020

Most car dealer CRM solutions are designed as a cookie-cutter, single automotive software solution. But is that really a good idea? An enterprise-level dealership has different CRM needs than the independently owned used car dealership. Likewise, the mid-level franchise dealer has its own, unique needs.

Add to this the fast growing trend of buying cars online and the needs differ even more.

Automotive industry expert, Matt Moore, joins Adam to discuss the new trends of the auto industry and how a customized CRM can greatly impact growth.

Discover:

  • With a market size surpassing $750 billion, and everybody wanting a piece of the pie, how DealerPeak’s CRM software levels the playing field to allow the smaller, independently owned dealerships to compete with the larger enterprise dealerships across the US;
  • What challenges online car buying poses to traditional auto marketing;
  • What new tactics dealerships and the overall industry going to are need to focus on in order to remain successful in their marketing efforts;
  • And so much more!

If you’re in the automotive business, this is definitely the show for you!

Small Business Owners CAN Beat the IRS, With Charles Read

Filed in Podcasts, Previous Episodes on November 24, 2020

The Internal Revenue Code (as revised) runs over 5000 pages of fine print. The regulations, manuals and case law fills a substantial library and increases daily.

You cannot ignore the IRS, don’t make that mistake. But just like a defendant representing themselves in court has a fool for a lawyer, a taxpayer who tries to deal with the IRS is a fool.

Anything you say can and will be used against you. You are playing in a game that you don’t know the equipment, the rules, the field or the ball.

It would be like taking a soccer player and throwing him into a pro football locker room with the instructions to get suited up and on the field as a middle linebacker.  He would be completely lost and if he manages to make it on to the field he would be run over and destroyed.

Charles Read is a CPA and US Tax Court Practitioner with more than forty years of tax experience.  His advice to taxpayers is to not talk to the IRS.  Hire a tax professional. Joining Adam, he shares his wisdom on how small business owners should deal with the IRS.

Discover:

  • Covid tax provisions and how to use them;
  • How to maximize for PPP loan forgiveness;
  • What to do when you receive an IRS notice;
  • Top 5 tips to avoid employment tax penalties;
  • And so much more!

If the thought of dealing with the IRS feels overwhelming and terrifying, this is an episode you don’t want to miss!

Entrepreneur Cooperatives: A New Way To Build A Powerful Tribe, With Gary Henderson

Filed in Podcasts, Previous Episodes on November 17, 2020

As entrepreneurs, we face new challenges every day. Trends are changing. The economy is changing. There is no one-size-fits-all solution.

Imagine you enter a room of industry leaders, experts, business strategists, ideal customers, and referral partners. Imagine they know who you are, what you do, and that they are all rooting for your success.

How much knowledge would you gain?

What questions would you get answered?

How confident would you become in your next steps forward?

How much money would you make?

And how inspired would you feel to finally achieve your goals?

That’s the power of The Entrepreneur Cooperative.

Gary Henderson joins Adam to uncover the power of building an entrepreneurial tribe.

Discover:

  • Why it seems like most affiliate programs have 1 or 2 affiliates who bring in 98% of the paying customers;
  • A new model for generating consistent referrals that often requires little effort on the part of the person making the referrals;
  • How do Entrepreneur Cooperatives create new opportunities for public speaking and media exposure, especially since in-person seminars are slow in coming back;
  • And so much more!

Looking for a new way to network that works? Then don’t miss this!

Get 50% off Gary’s Entrepreneur Community when you use coupon code BCRS

How To Play Through Uncertainty…Especially Now, With Jeff Harry

Filed in Podcasts, Previous Episodes on November 10, 2020

Do you remember back in 2019 when we told ourselves and our friends: 2020 is going to be my year!

How is that working out?

How do we finish this year where we are not simply reacting to the chaos, but learning to flow through it?

Play.

Jeff Harry plays on the clock with some of the biggest corporations around. In this episode, he teams up with Adam to share his suggestions on navigating your way through the remainder of the chaotic year that is 2020.

Discover:

  • The definition of play and how it pertains to business;
  • How you play during these uncertain times;
  • How embracing a play-oriented mindset will not only help your business survive, but thrive;
  • How play can help your employees engaged, even in this virtual work environment;
  • And so much more!

If you’re ready to have a little fun, jump on in!