Entrepreneurs Must Avoid Falling Prey to a Commitment Trap, With Vincent deFilippo

Filed in Podcasts, Previous Episodes on November 30, 2023

Research shows that although four out of five entrepreneurs believe they have a good — if not certain — chance of success, 74 percent of new start-up businesses fail, most often due to overconfidence and loss aversion.

Further, decision-makers tend to escalate their commitment even when knowing they’re in a failing course of action. This speaks to the inherent optimism and confidence of most entrepreneurs.

These same characteristics — overconfidence and fear of loss — also tend to foster an irrational escalation of commitment (EoC) when an entrepreneurial enterprise begins to fail.

Several theories regarding EoC behaviors offer insights into why entrepreneurs choose to escalate their efforts despite signs showing the project is failing.

Dr. Vincent deFilippo offers a detailed look at why we often get swallowed up in EOC scenarios and how we can avoid them.

Tune in to hear Dr. deFilippo’s thoughts on:

  • What inspired you to write this book?
  • Will you share with us a modern-day example of an escalation of commitment in a business context?
  • What are some of the red flags that businesses miss that lead to an escalation of commitment?
  • What is it about human nature that drives us to persist in a failing pursuit?
  • How does escalation of commitment pertain to areas of our lives outside of business?
  • What can help us improve our odds of not falling prey to an escalation of commitment?
  • Will Big Data and AI help us make better decisions regarding when to walk away from a failing project?
  • And much, much more!


Fundamentals of Accounting and Reporting for Non-Financial Executives, With Kira Wissman

Filed in Podcasts, Previous Episodes on November 28, 2023

We get it – entrepreneurs didn’t embark on their journey to be accountants.

As businesses flourish and demands multiply, Kira Wissman steps in with her valuable expertise, lightening the load and providing much-needed support to make the journey smoother and more successful.

Tune in to hear Kira’s thoughts on:

  • What struggles do you see with small to medium-sized businesses?
  • What are some high ROI quick wins any accounting/finance team can implement?
  • When should a small to medium-sized business consider outsourcing their finance department?
  • Why should business owners keep their receipts and identify personal vs. business expenses?
  • Why is a balance sheet important? How does one learn to read it?
  • What types of accounting software work best for different types of businesses?
  • Why is a qualified accounting professional critical to the success of your business?
  • And much, much more!


E-Commerce for All: Making Online Retail Affordable and Accessible, With Sahil Jitesh

Filed in Podcasts, Previous Episodes on November 21, 2023

Let’s explore how affordable e-commerce solutions are shaping the digital marketplace, making it accessible to businesses of all sizes. Discover the pivotal role accessibility plays in the future of online retail.

Tune in to hear Sahil Jitesh’s thoughts on:

  • Could you share with our listeners your journey into the world of e-commerce and how that led to the creation of Make Local for Global?
  • What do you believe sets successful e-commerce businesses apart from the rest?
  • E-commerce has witnessed rapid growth. How can business owners adapt to changing trends and stay relevant in this dynamic landscape?
  • What role does innovation play in the success of an e-commerce business?
  • How can businesses create a strong online presence even on a tight budget?
  • What advice do you have for entrepreneurs who are hesitant to venture into e-commerce due to a lack of technical skills?
  • Could you share an example of how Make Local for Global has transformed a struggling startup into a thriving e-commerce business?
  • If you could offer one piece of advice to aspiring entrepreneurs looking to make their mark in the e-commerce world, what would it be?
  • And much, much more!


6 Tips for Leading Change: The End is the Beginning, With Jeff Skipper

Filed in Podcasts, Previous Episodes on November 16, 2023

Everyone knows that change is never-ending. Media continues to tell us that change is HARD. It’s a lie. We are constantly adapting. Our role as leaders is to demonstrate how people can take everyday adaptation and apply it to their work to drive higher levels of resilience. A step-by-step approach is required.

It’s too easy to get caught up in action and lose sight of the one aspect that has the greatest influence on the success or failure of leading change: The potential for resistance. Resistance is one side of the coin called emotional energy. Harnessing it effectively enables change leaders to get returns on their projects FAST.

Jeff Skipper has been coaching organizations and leaders on successful transformations for over 25 years. He shares six critical tips every leader needs to know to get fast returns from the constancy of change, including how to:

> Create motivational narrative around a singular goal.
> Predict the most probable point of resistance.
> Communicate for action over objection.
> Convert reluctance to resilience.
> Leverage leader capital and self-interest to align interests.
> Sustain change when the going gets tough.

Tune in to hear Jeff Skipper’s thoughts on:

  • What is the most critical intervention during transformational change?
  • What do leaders do when they have to go back on their commitments? i.e., the scope changes, the date changes, or they have to abandon the change?
  • Why do people perceive change to be hard?
  • What do leaders commonly get wrong when rolling out a change?
  • What do you do with people who just won’t buy into the change?
  • What is the wrong way to deal with resistance?
  • Why did global leaders fail to get compliance across the board during the pandemic?
  • Why isn’t training enough to help people prepare for a change?
  • You mention that middle managers are particularly critical when aiming for quick transformation. Why?
  • And much, much more!


How to Push Buttons & Find Profits with Marketing Expert, Nicole Schmied

Filed in Podcasts, Previous Episodes on November 14, 2023


Invitation From Our Guest:

Free sneak peek of the workshop mentioned in the episode. smartcookiemedia.co/profit-workshop


Business Infrastructure, With Alicia Butler Pierre

Filed in Podcasts, Previous Episodes on November 9, 2023


Growing a Custom Socks Business by Focusing on the Client Experience, With Samuel Moses

Filed in Podcasts, Previous Episodes on November 7, 2023



Broadcast Your Brilliance Through Podcast Guesting, With Nancy Juetten

Filed in Podcasts, Previous Episodes on November 2, 2023


If you have more money than time and want a done for you solution to get media ready fast, check this out!

Veteran Owned Business, With Zachary Leyden

Filed in Podcasts, Previous Episodes on October 31, 2023

Invitation from Guest: 

Free Rides for Veterans

Getting Rid of Cheesy Team-Building Techniques in Favor of Genuine Connection, With Scott Clancy

Filed in Podcasts, Previous Episodes on October 24, 2023

Invitation from Guest: 

Hone your skills with Scott’s free guide to time management and tools on how to thoughtfully prepare.