Podcasts

Driving Repeat Buyers Using AI, With Jerry Abiog

Filed in Podcasts, Previous Episodes on May 26, 2020

Is your business looking to become competitive in a data-driven world?

Data-driven marketing campaigns use customer data to optimize performance, by enabling more accurate predictions about customer behavior. By offering enhanced insights into your audience, you can use this data for more precise targeting, personalized customer experiences and improved return on investment (ROI).

Jerry Abiog is the Co-Founder and CMO of Standard Insights – an AI as a Service growth marketing platform that helps small, mid, and enterprise-level companies run data-driven omnichannel campaigns.

In this episode, Jerry joins Adam to share how to position your business to become more competitive in the data-driven world with marketing precision, executing re-marketing campaigns from customer data.

Discover:

  • What Artificial Intelligence is;
  • What data driven marketing is;
  • The impact AI has in business and society;
  • And much more!

With the democratization of AI, learn how you can target the right person, with the right product/service, at the right time to help your company drive both top and bottom line growth.

Build an Engaged Online Audience, With John Meese

Filed in Podcasts, Previous Episodes on May 19, 2020

An engaged online audience is more important now than ever.

You can create the world’s most valuable product, service, or message, but if you don’t have a sustainable way to attract the right attention online . . .

You’ll fail to rise above the noise.

That’s why you’ve spent countless hours researching the hundreds (scratch that, thousands) of ways to grow your audience . . . only to come back to the same two nagging questions:

“How do I figure out what will work for me? How do I implement it?”

Enter John Meese. As the Dean of Michael Hyatt’s Platform University, John knows what it takes to create an engaged audience online. He joins Adam to share some of the top tips for building an online audience that wants to buy.

Discover:

  • Why John doesn’t have any social media profiles;
  • How professionals can grow their businesses;
  • Is it worthwhile to use social media if you don’t have a strategy;
  • And much more!

If you’re tired of talking and no one seems to be listening, this is the show for you.

How PPC and Digital Marketing Can Drive Success in Today’s Economy, With Stuart Atkins

Filed in Podcasts, Previous Episodes on May 12, 2020

Pay-per-click (PPC) advertising is a high-stakes market in which it often seems the big spenders rule.

The online marketplace is filled with sales potential, and not only for major sellers like Amazon, Walmart, Target, and other large retailers. Yes, the competition is fierce, but did you know that small Ecommerce industries often see up to 30% higher mobile conversion rates when compared to the big guys?

Developing an advanced Ecommerce PPC management strategy that lets you reach shoppers who are searching for what you’re selling is a must and expert, Stuart Atkins joins Adam to share his expertise on creating a strong digital marketing strategy.

Discover:

  • How pay-per-click and digital marketing will help you during this economic downturn;
  • Why you should incorporate a digital strategy in your business;
  • Marketing tips would for the new entrepreneur;
  • And much more!

You don’t have to spend billions to get the results you want from your PPC campaigns, tune in and find out more!

Drive Innovation for Organizational Growth, With Laurel Lau

Filed in Podcasts, Previous Episodes on May 5, 2020

Organizations should be geared to serve specific business needs. The one that worked for your company twenty years ago probably won’t cut it today.

A global operation means having people on the ground in disparate geographies. Your employees are likely collaborating across departments. The world is moving fast. In the rush to enact change, managers often overlook one key element: their people.

Executive coach, Laurel Lau, understands this and joins Adam to share how you can disrupt your stagnant business model and drive innovation for growth.

Discover:

  • What is conscious leadership training;
  • How to create a more innovative culture with phenomenal employee engagement;
  • How to know if your organization is ready for innovation;
  • What most employees complain about during the innovation process;
  • And much more!

Antiquated operational processes hamper efficiency. If you’re ready to update your operations, don’t miss this!

Clear and Concise Communication Translates to Sales, With Maddy Martin

Filed in Podcasts, Previous Episodes on April 28, 2020

In life, communication is key. In business, communication is the difference between success and failure. If your sales process is muddled and confusing, your sales will drop.

Conversely, with clear, concise communication, your sales will soar.

Communication expert, Maddy Martin, joins Adam to share her valuable tips on making sure you’re communicating clearly to customers and prospects.

Discover:

    • How you can successfully streamline intake;
    • How to easily automate referrals;
    • The best way to bring in more online leads;
    • How to better engage with website traffic;
    • And much more!

Are you ready to liven up your communication? Tune in!

Grow Like A Lobster, With Joshua Dick

Filed in Podcasts, Previous Episodes on April 21, 2020

Like the molting of a lobster, the business life cycle is cyclical, and we must prepare so we’re not caught off guard.

While their shells are hard, lobsters manage their resources, conserve energy, and secure a place to hide in anticipation of their post-molt vulnerability. Lobsters can help us appreciate the times our organizations are strong, and use those “hard shell” moments to prepare by going out into the world and seeking new opportunities, investing in new technologies, and setting up systems for the future.

Business growth expert, Joshua Dick, joins Adam to remind us that “molts” are always coming and we need to be prepared.

Discover:

  • How to find your 1% idea;
  • How to encourage efficient yet effective communication within your organization;
  • How we can avoid potential pitfalls of family business transactions;
  • And much more!

Remember the lobster. If you plan to grow, you must prepare for your next molt.

SOLID GROUND: A Foundation For Winning In Work And In Life, With Tom Lewis

Filed in Podcasts, Previous Episodes on April 14, 2020

Today’s popular culture urges people to “find their passion and follow their dreams.”

But according to award-winning business expert Tom Lewis, that message can undermine your success.

An entrepreneur who built a thriving real estate organization, Lewis contends that what it takes to build a successful career or business are the time-tested attributes of personal character, hard work, goal setting, self-awareness, and helping others.

Joining Adam in this powerful episode, Tom explains how you can build your foundation, reach your potential, and ultimately find life’s greatest achievements.

Discover:

  • Why today’s popular culture urging people to “find their passion and follow their dreams” is backward thinking;
  • The fundamentals of what it takes to succeed and why they are so critical;
  • What goal-setting acronym “INSPIRE” stands for;
  • The importance of people recognizing their own biases in decision-making;
  • And much more!

If you want to know why you should follow your talent, not your passion, don’t miss this episode!

How to Conquer Your Fear of Public Speaking, With Victoria Lioznyansky

Filed in Podcasts, Previous Episodes on April 7, 2020

Public speaking…

What images do these two simple words evoke in your mind? How do you feel when you picture yourself standing on a stage alone, in front of a sea of faces?

Do you feel exhilarated and alive, excited to engage with your audience, and thrilled to have the opportunity to connect to more people?

Or

Do you feel your mouth go dry, your hands become icy cold, and your mind go blank?

If you are like most people, the second scenario is probably still running through your mind. About 75% of all people rank public speaking as their #1 fear, followed by the fear of dying.

Victoria Lioznyansky is here to save the day! Joining Adam, she shares her secrets for conquering the fears of public speaking.

Discover:

  • If introverts make great public speakers;
  • How to not feel judged in front of an audience;
  • The one thing you should focus on in order to craft a great talk, whether on stage, on video, on a podcast or on a livestream;
  • What to do if you make a mistake;
  • And so much more!

If you’re ready to conquer your fears and become a more confident, compelling, and captivating speaker, tune in!

Making Money Simple, With Peter Lazaroff

Filed in Podcasts, Previous Episodes on March 31, 2020

Life is complex, your finances shouldn’t be.

We all need to understand our money and what to do with it. That’s not easy to do on your own. In personal finance, the number of choices and complexity of each option makes it difficult to get started.

To build a solid financial future, you need to know where you are starting from and what your biggest opportunities are RIGHT NOW.

Expert financial advisor, Peter Lazaroff, knew at a young age he was meant to have a future in investing. He joins Adam to share his tips on smart, money-making decisions.

Discover:

  • How to bulletproof your approach to meeting financial goals;
  • How to keep lifestyle creep from sabotaging your goals;
  • How to effectively grow your wealth and avoid costly mistakes;
  • Should you hire a financial advisor or do it on your own;
  • And much more!

Ready to learn simple and practical tips to grow your wealth? Don’t miss this episode!

Authority Marketing, With Michael Greenberg

Filed in Podcasts, Previous Episodes on March 24, 2020

Are you an expert, but not enough people know yet?

When it comes to authority marketing, good content changes everything. And, the greater your authority, the quicker your results.

Michael Greenberg knows what truly drives conversations, new business leads, brands and new product launches that produce business growth. Joining Adam, he shares his juicy tips on becoming an authority.

Discover:
  • Why podcasting is perfect for authority marketing;
  • What the real key to authority is;
  • The steps to becoming an authority;
  • And much more!

Be known for who you are and what you do…the first step is this episode.