What is a Fractional CMO?, With Amanda Rabideau

Filed in Podcasts, Previous Episodes on January 25, 2022

Does this line of thinking sound familiar?

Marketing is the only way your business will find new customers.


But you don’t have the time to dedicate to it… So you need hire someone who focuses solely on your marketing.

Also true.

That person must be a full-time employee.


Companies don’t always need a full-time marketing person. Sometimes the right person for the job isn’t a traditional CMO, but a Fractional CMO.

A what?

A Fractional CMO is someone who acts as the Chief Marketing Officer for your company but is hired as a contractor or consultant.

Amanda Rabideau has been helping tech companies with their marketing for over 15 years. She joins Adam to explain further what a Fractional CMO is, and how it may work for your company.


  • What a Fractional CMO (FMCO) is;
  • What is The Collective and how it works with an FCMO;
  • Why a Fractional CMO model is a good model for Series A funded start-up companies;
  • Why a full-time marketing hire is not the answer;
  • And much more!

Could outsourcing your marketing to a Fractional CMO be the answer you’re looking for? Tune in and find out!

Overcoming Workplace Tragedy, With Mike Malatesta

Filed in Podcasts, Previous Episodes on January 19, 2022

Being an entrepreneur is hard. Being a successful one is a long shot. The stress makes you feel like you’re fighting everything at once. Regulations. Red tape. Employees, vendors, and customers. Even family and friends, sometimes.

On top of all that, there is you.

All too often, entrepreneurs become their own worst enemies, designing systems that keep them stuck without even realizing it. When that happens, it’s easy to blame the lack of progress on other people. They’re not helping you. They’re the problem.

In Mike Malatesta’s first 10 years as an entrepreneur, he had been indicted, lost an employee and lost a business partner in a fatal fire in one of his own company’s facilities.

He eventually decided that everything that happened to him was only one person’s fault: his own.

“It took me a while to realize it but I was the one who had put myself in that position,” Malatesta said. “I understood that there was no one to blame but me. If I had the power to blame a system that I created, then I had the power to design a system that I liked as well.”

Mike joins Adam to share his story, and how getting selfish got him unstuck.


  • What it looks like when “sh&t hits the fan”;
  • How entrepreneurs can “find their fuel”;
  • Why entrepreneurs become their own worst enemies;
  • How entrepreneurs can evaluate their business objectively;
  • And so much more!

Don’t let workplace ups and downs keep you from turning your dream into 7 figures. Tune in!


Challenges of Being an Entrepreneur, With Christine Hansen

Filed in Podcasts, Previous Episodes on January 18, 2022

There is a certain passion and drive that entrepreneurs share. It’s a passion for creating something new and exciting, and for solving a problem that others struggle with.

Along with the excitement of starting something new, comes the challenges and doubts.

Will this work?

Will people buy?

Am I crazy for starting a new business?

Christine Hansen has the entrepreneurial bug. When she recognized that the business she created to help babies sleep on a schedule no longer drove her passion, she pivoted. When that next business no longer drove her passion, she pivoted. Christine, like so many, realize that when the passion dies, the business can often die with it, and so she found that her true passion is in coaching and consulting…helping others to build their dreams.

She joins Adam to share her stories about her entrepreneurial journey, and some of the traps and challenges she’s faced along the way.


  • Why it’s okay to change direction in business;
  • How to work half as much;
  • Make twice as much;
  • And donate 3x as much;
  • And so much more!

The entrepreneurial bug is real, and if you’ve got it, then this is a must listen to show!

The Danger of Success, With Len Herstein

Filed in Podcasts, Previous Episodes on January 13, 2022

Success can be deadly in business, leadership, and relationships.

When you’re used to winning and achieving, overconfidence and faulty logic can blind you to potential dangers up ahead.

Complacency costs money, decreases employee morale and performance, invites competition, and creates critical mistakes that will put your company, your brand, and your teams at risk.

Blending his 30+ years of brand marketing with his second-act experience as a Sheriff’s Deputy, Len Herstein joins Adam to share law enforcement-inspired business strategies to help you stay vigilant against threats like competition, predictability, bad habits, micromanagement, abuse of power, and industry change.


  • Why past successes are setting you up for future failures, and how to avoid this common scenario;
  • A key part of being vigilant is questioning everything (even things that go right) – how to brief and debrief your way to continued success;
  • Why complacency makes us so vulnerable, and how can business leaders safeguard themselves against competition;
  • Why the way you’re reading your metrics is encouraging overconfidence, and how can we gauge our performance safely;
  • And much more!

Set yourself up for success and eradicate complacency before it begins. You don’t want to miss this episode.

How to Monetize Your YouTube Channel, With Augie Johnston

Filed in Podcasts, Previous Episodes on January 11, 2022

The whole reason you’re making videos is to make more money, find more freedom in your life, and to have fun creating incredible videos…

But how do you turn those videos in dollars? Just posting them on YouTube isn’t going to work.

There’s so much more than just sitting in front of a camera and talking.

You need a funnel. You need great content. You need editing.

Augie Johnston made six figures after releasing 300 videos and gaining 20 million views. He joins Adam to share his secrets to monetizing your YouTube channel.


  • Why create YouTube content;
  • The easiest way to get started on YouTube;
  • Some of the most important factors to growing on YouTube;
  • The best way to monetize your YouTube channel;
  • How to get people to watch your videos on YouTube;
  • And so much more!

It’s time to make YouTube work for you…tune in and find out how!

From Engineer to Sexual Wellness, With Jeff Abraham

Filed in Podcasts, Previous Episodes on January 6, 2022

After retiring from a successful career as an engineer, Jeff Abraham wanted to take his career in a different direction.

And different he did.

After investing in a sexual wellness company, Jeff went on to become the CEO and transformed the company from a small boutique, to a global company with products in Target, Walmart, GNC, and more.

Jeff joins Adam to share his journey from engineer into sexual wellness.


  • Why such a drastic change in career paths;
  • What has led to Jeff’s success;
  • What challenges Jeff and his company faced, especially during the pandemic, and how they overcame them;
  • And so much more!

If you’re considering a career change, listen to Jeff’s story!


The Challenges of Starting a Company From Scratch, With Lizzie Horvitz

Filed in Podcasts, Previous Episodes on January 4, 2022

So, you’ve got an idea for a business and you’re ready to set it in motion.

Starting a business from scratch is exciting, frustrating, rewarding, and lonely. Especially if you’re the sole founder.

Beginning a business from ground zero comes with many challenges.

Lizzie Horvitz is well aware of these challenges after starting her sustainability company. She joins Adam to share many of them and how she overcame them.


  • Why Lizzie is going to succeed in an area many others haven’t;
  • Three things Lizzie learned from starting her own company;
  • Rules to live by as a founder;
  • What challenges face a new business owner and how to overcome them;
  • And much more!

If you’re thinking of scratching that entrepreneurial itch in the new year, this is the show to get you started!

Building Your A-Team Through Technology, With Michael Yinger

Filed in Podcasts, Previous Episodes on December 28, 2021

You know how it is. You post an ad for a position in your company and then someone (probably you) has to sift through dozens of applications and resumes hoping to find the hidden gem.

If only there was some kind of technology that could sort through them all for you, and present you with just the cream of the crop.

Oh wait…there is! Michael Yinger is co-founder of The Sieve; a cloud-based AI driven platform designed to help the recruiting and hiring community take the guesswork out of evaluating and ranking resumes against the required and preferred skills for the job.

Michael teams up with Adam to discuss not only how to use AI to build your A-team, but also to clarify what that A-team really looks like.


  • Who you need on your A-team (hint: it’s not Mr. T);
  • How to write a job ad that catches the top candidates;
  • How AI can reduce the hours (not to mention the headaches) of sorting through applicants;
  • And so much more!

Is it time you started building your A-team? Then don’t miss this!

Taking Your Side Hustle to a Full-Time Business, With Charles Alexander

Filed in Podcasts, Previous Episodes on December 21, 2021

Like many aspiring entrepreneurs, you probably have at least one side hustle that you’re trying to grow.

Taking a business from side hustle to full-time is a BIG leap. But it’s not an impossible one.

Especially with Charles Alexander by your side. As the director of the Small Business Development Center at Volunteer State College, Charles helps entrepreneurs grow their businesses.

He’s joining Adam to share his coaching advice with you.


  • The top 7 reasons startups fail;
  • What you should never do when testing your business idea;
  • One simple thing 90% of business owners miss;
  • How to build your business to scale the right way;
  • Hidden Dos and Don’ts for taking your business full-time;
  • And so much more!

If you’re ready to turn that side hustle into a full-time gig, tune in! And make sure to grab your free checklist – How to Turn Your Side Hustle into a Small Business.


The Current State + Future of the Creator Economy, With Ronak Trivedi

Filed in Podcasts, Previous Episodes on December 14, 2021

The Creator Economy. This term refers to the economy in which those who create content get funded directly by their audience through sources such as Patreon. In the creator economy, the audience not only funds their creators but also participates in the decision-making process, influencing the direction which the creators take.

While many have indicated the creator economy as the switch from an ad-driven, attention-based monetization model to a direct user-support model, U.S. creators are still overwhelmingly dependent on advertising revenue. As the creator economy continues to grow, it’s time to take a hard look at the consequences of an ad-driven model and consider the viable alternatives already implemented elsewhere, particularly in emerging markets.

Ronak Trivedi is the founder of Pietra, a new platform that gives creators the tools to bring a product line to life from start to finish. Joining Adam, Ronak (Ro) shares his thoughts on the current and future states of the creator economy.


  • What the Creator Economy truly means;
  • The current state of the Creator Economy;
  • Where the future is headed;
  • How Pietra is lowering the barriers of entry for entrepreneurs;
  • What capabilities Pietra offers to help creators launch brands;
  • And so much more!

If you are a part of the Creator Economy, you definitely need to listen to this!