Previous Episodes

Building Brand Equity, With Kyle Duford

Filed in Podcasts, Previous Episodes on April 20, 2021

A brand is a series of promises between you and your customers, so a brand needs a clear, established understanding
of its foundational makeup.

Brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.

Brand expert, Kyle Duford, joins Adam to create more clarity around building your brand and brand equity.

Discover:

  • What brand equity is and how you build it;
  • The complexities global brands face in a post-pandemic world;
  • Brand positioning for an ever-changing consumer lifestyle and life stage;
  • How disruptive brands in the 21st century are building emotional connections that actually last;
  • 12 critical questions to ask yourself about your brand, your market and your competition before you rebrand;
  • And much more!

If you are ready for a rebrand, or even just wondering if your brand is strong enough, don’t miss this episode!

How to Stop Feeling Overwhelmed With Marketing Forever, With Tim Fitzpatrick

Filed in Podcasts, Previous Episodes on April 6, 2021

Are you battling information overload when it comes to marketing?

You’ve tried every marketing tactic, and nothing seems to work.

You struggle to market your business consistently.

Marketing your business feels overwhelming.

Marketing shouldn’t be difficult. All you need is the right plan.

Marketing expert, Tim Fitzpatrick, joins Adam to show us how to make marketing simple so you can grow with less stress.

Discover:

  • How to generate higher quality leads, so you increase conversions;
  • How to increase profits and customers while saving time and money with a simple framework;
  • How to know exactly where to focus your marketing today to get the best return on your investment;
  • And much more.

If you’re struggling with marketing overload, tune in and get destressed.

The Checklist to Build Trust with Your Work Team…and When to Take Trust Away, With Benjamin Preston

Filed in Podcasts, Previous Episodes on March 30, 2021

When working with a team, there needs to be a level of trust in order to lead. When you team trusts you, they don’t question your decisions. They follow your direction.

But when do you take that trust away? And what happens?

Business consultant and career strategist, Benjamin Preston joins Adam to answer those questions and more.

Discover:

  • Why companies – large and small – have trouble retaining talented employees;
  • What first-time managers need to become great leaders;
  • What is the mark of a dedicated team;
  • The checklist leaders need to have to build trust within their teams;
  • And much, much more!

Do you work with a team? If so, don’t miss this information packed episode!

The Biggest Reason Your Workforce Resists Change, With Sean Fields

Filed in Podcasts, Previous Episodes on March 23, 2021

It’s said that the challenge of improvement is 10% technical and 90% people-related.

Although nuts and bolts have to be right for implementing change, a workforce’s buy-in is generally the make-or-break factor in continuous improvement.

The most likely reason that people resist change is its bad track record. If a plan offers a credible prospect for low risk, high reward, and minimal cost, getting buy-in is not nearly as difficult.

Expert Sean Fields joins Adam to discuss in depth why people resist change.

Discover:

  • Why workforce buy-in is necessary for any change;
  • Why employers overlook the biggest reason employees resist change;
  • Strategies to help ensure that a change is truly beneficial;
  • And much more!

If you are about to make a big change in your business, don’t miss this episode!

Why Livestreaming is the Key to Growing Your Brand in 2021, With Amani Roberts

Filed in Podcasts, Previous Episodes on March 16, 2021

Livestreaming is becoming increasingly popular and it’s a fantastic way to grow your business.

It’s a way to get in front of your audience, showcase your business, show off your winning personality and build trust and credibility.

DJ, Amani Roberts, joins Adam to give a spin on using livestream to grow your business.

Discover:

  • What trouble businesses run into when finding new clients and how can live-streaming help;
  • The advantages to live-streaming;
  • How to determine the right platform to use;
  • How a DJ can teach business leaders about creativity and unlocking their team’s potential;
  • And much, much more!

Loosen your tie, grab your favorite tunes, and get ready—because this DJ is spinning a creative business strategy that’ll really shake things up…

How to Match Your Physical Success With Your Financial Success, With Julian Hayes II

Filed in Podcasts, Previous Episodes on March 9, 2021

While most of the books and podcasts about success are how to get there and often glamorize it—not many people pay attention to the struggles you have on the other side of success.

Success can be lonely. Your world can become smaller. You can become addicted to achievement. You can have a lot of accomplishments, and secretly feel like an impostor or a fraud.

And there’s an expensive cost for that—your body, mind, relationships, and health.

Julian Hayes II’s mission to provide the tools to guide you from where you currently are to where you ultimately want to go: The most enhanced version of yourself.

He joins Adam to share some of his tools with you.

Discover:

  • Despite being successful in their business, why some entrepreneurs struggle with their health;
  • What is epigenetics and why you should care;
  • Why sleep is so critical to an entrepreneur and leader;
  • Why every entrepreneur should have some sort of wearable technology;
  • And much, much more!

If you want to be successful and in peak performance, don’t miss this episode!

How to Meet Cool People and Turn Casual Connections Into Cash Clients, With Ely Delaney

Filed in Podcasts, Previous Episodes on February 24, 2021

What if you had a system that would work for you 24/7/365 and helped you keep in touch with all those people you’ve met?

Let’s face it, we don’t have time to keep up with them all on our own. How often have you dropped the ball after only 1or 2 touches with a prospect?

We all need help to keep up with it all and the tools we need do actually exist.

Automation strategist and “People Whisperer”, Ely Delaney, joins Adam to unleash the power of automation.

Discover:

  • Why automation isn’t taking the “personal” out of building relationships with people;
  • Thinking in “campaigns”;
  • The first email campaign that we should start with;
  • And so much more!

If you want to stay in touch, but learn a fool-proof method to doing so, tune in!

 

Turn the Lights On!, With Roger Sargent

Filed in Podcasts, Previous Episodes on February 23, 2021

Ready to take your business to the next level?

There are seven key divisions of your business.

  • Executive
  • Finance
  • Staffing
  • Sales/Marketing
  • Delivery of Service
  • Quality Assurance
  • Public Relations

Regular in-depth analysis of how your business is performing in each of these areas is crucial to taking the next big step.  Based on this data, you can make informed decisions on how to improve your performance. Knowing this information takes the guesswork out of owning your business, allowing you to manage your operations and team with certainty and confidence.

Business Growth Consultant, Roger Sargent, joins Adam to turn the spotlight on your business performance.

Discover:

  • Why business stay small;
  • The importance of “products” in managing people;
  • The simple and effective use of statistics to manage results;
  • How to identify the 7 conditions of production and how to manage each;
  • How to base management decisions on facts rather than hunches;
  • And much, much more!

If you want to get the information you need to achieve and maintain maximum growth and profitability, this is the show for you!

How Humans Can Effectively Partner with Advanced AI in the Coming “Feeling Economy”, With Roland Rust

Filed in Podcasts, Previous Episodes on February 16, 2021

From car-making robots to customer service chatbots, Artificial Intelligence (AI) has transformed the way we work—particularly in jobs focused on repetitive, mechanical tasks. As AI continues to advance, how will it affect jobs that demand complex analysis and reasoning?

Knowledge workers need to prepare for the coming reality: the rise of thinking AI. As AI evolves to handle much of the thinking required in fields from manufacturing to retail to healthcare, humans will need to recalibrate and capitalize on strengths beyond pure intelligence—like intuition, empathy, creativity, emotion, and people skills.

Thought leader, Roland Rust, joins Adam to discuss this rapidly evolving concept.

Discover:

  • Why artificial intelligence is creating a “Feeling Economy”;
  • How jobs will change in the Feeling Economy;
  • Can AI be creative;
  • If AI will ever get to the point where it is smarter than people in all ways;
  • And much, much more!

If the concept of AI intrigues you, this is the show to listen to!

 

Lead in Your Own Authority, With Dee French

Filed in Podcasts, Previous Episodes on February 9, 2021

Legacy-building leaders don’t simply make changes. They build movements.

This mindset shift is the difference between leading a small group of people to make a few changes and leading a large group of people to make a difference.

When you lead in your authority, you are leading with your expertise; with your authenticity.

Award-winning coach, Dee French, joins Adam to share her 6 tips for growing your authority.

Discover:

  • One lesson in leadership that everyone should hear;
  • How leaders should delegate responsibilities efficiently;
  • What can be done to motivate a team;
  • What values are most important as a leader;
  • And much more!

Are you ready to step into your authority? Don’t miss this episode!