Previous Episodes

Challenge Accepted – Running a Successful Business With a Disability, With Steff Green

Filed in Podcasts, Previous Episodes on July 7, 2020

Building and running a successful business is difficult to say the least. Toss in having a disability and the challenge of running a business increases exponentially.

Legally-blind since birth, Steff Green never let others’ misconceptions about her disability stop her from living her dream life. A six-figure USA bestselling author, Steff joins Adam to share her tips for not letting a disability get in the way of your dreams.

Discover:

  • Why it is so important for disabled people to see people like them succeed as business owners;
  • Why imagination, creativity, and perseverance are vital for success;
  • What Steff means by ‘change is opportunity’;
  • What opportunities exist for writers, creatives, and entrepreneurs;
  • And so much more!

Listen to this inspiring story of one woman’s journey from failed archeologist to best selling author.

How to Use Chaos and Disruption to Your Advantage: The Secrets of ShiftShapers, With David Salitzman

Filed in Podcasts, Previous Episodes on June 30, 2020

Change either paralyzes or energizes – the choice is yours. ShiftShapers shape the shifts in business and industries into new business models, products and best practices.

David Saltzman is one of the foremost experts in Transformation Strategies. After more than 300 interviews with industry ShiftShapers, he has revealed that despite their diversity and the differing offerings, all of them share seven distinct success strategies. He joins Adam to share some of those strategies.

Discover:

  • How ShiftShapers start their process;
  • What makes this so unique;
  • Tips to create awareness and bring innovation to market;
  • How creative disruption can allow us to work within existing infrastructures and industry;
  • How someone can apply and profit from these techniques in business;
  • And much more!

If you want to become a ShiftShaper in your industry, tune in!

How Can HR Drive Business Results? With Ed Krow

Filed in Podcasts, Previous Episodes on June 23, 2020

71% of CEOs believe their employees are the most important factor in their company’s economic success. The Human Resources planning process is simply the process by which organizations determine how to properly staff to meet business needs and customer demands. Despite the need, nearly a third of HR professionals say their departments need to improve strategic alignment!

The closer the alignment between HR and an organization’s overall business strategy, the better the company’s ability to anticipate and respond to customer needs and maintain a competitive advantage. Research, planning, and development involving workforce culture, behaviors, and competencies promote the successful execution of business strategy.

Certified HR expert, Ed Krow, spends his days helping companies build strong HR strategies. This week, he joins Adam to give us a few pointers.

Discover:

  • Six key areas where HR can contribute to the overall strategic business plan;
  • Why Strategic Human Resource Planning is important;
  • Benefits of Strategic HR Management;
  • Objectives of Strategic HR Management;
  • And much more!

Could your HR department use some fine tuning? Don’t miss this episode!

Learn to Sell What People Are Buying, With John Voris

Filed in Podcasts, Previous Episodes on June 9, 2020

As a salesperson, you need to know how to connect with your prospects effectively, and in order to do that, you need to know their motivations for buying.

Each prospect has an authentic identity, something that defines who they are as a person. Once you are able to figure out your prospect’s authentic identity, it’ll be easier for you to talk to them in a way that they can relate to you.

As a former sales rep, John Voris teaches people to look at the objects surrounding prospects and other physical evidence that will describe their beliefs, values, and motivations. Joining Adam, John reveals his secrets to successful selling.

Discover:

  •  If you really know your prospect;
  • Why we should rethink everything we know about sales;
  • What people are really buying;
  • When we buy something, what we are actually possessing;
  • And much more!

Do you really know your prospect enough to sell them something? Join us and find out.

Rethinking Education and Your Life, With Grant Aldrich

Filed in Podcasts, Previous Episodes on June 2, 2020

University and college education can still too expensive and unapproachable for the majority of people throughout the country. Normal distractions of work, bills, and home life, often prevent someone from getting started with education or being able to dedicate time and money to a traditional 4-year degree program.

Student debt has now reached a level of epic proportions.  At $1.34 Trillion in the United States alone, it’s larger than both auto and credit card debt.  It places a crushing burden on young learners, and often prevents working adults from getting the modern skills and education they need to improve their livelihood.

Grant Aldrich is here to change that. Joining Adam, Grant divulges his purpose-driven mission: make higher education more accessible and affordable for everyone.

Discover:

  • How people can pay less for college;
  • The benefits of utilizing open source or Open Educational Resources (OER)
  • The benefits today of going to college;
  • And much more!

Do you want to know how you (or a family member) could obtain college credits toward a degree, at no cost, don’t miss this episode!

Driving Repeat Buyers Using AI, With Jerry Abiog

Filed in Podcasts, Previous Episodes on May 26, 2020

Is your business looking to become competitive in a data-driven world?

Data-driven marketing campaigns use customer data to optimize performance, by enabling more accurate predictions about customer behavior. By offering enhanced insights into your audience, you can use this data for more precise targeting, personalized customer experiences and improved return on investment (ROI).

Jerry Abiog is the Co-Founder and CMO of Standard Insights – an AI as a Service growth marketing platform that helps small, mid, and enterprise-level companies run data-driven omnichannel campaigns.

In this episode, Jerry joins Adam to share how to position your business to become more competitive in the data-driven world with marketing precision, executing re-marketing campaigns from customer data.

Discover:

  • What Artificial Intelligence is;
  • What data driven marketing is;
  • The impact AI has in business and society;
  • And much more!

With the democratization of AI, learn how you can target the right person, with the right product/service, at the right time to help your company drive both top and bottom line growth.

Leading in Times of Uncertainty, With Alan Samuel Cohen

Filed in Podcasts, Previous Episodes on May 25, 2020

The prospect of keeping your business running during a pandemic may feel daunting, or even impossible. Things are changing at a rapid pace fraught with uncertainty of the future.

Keeping team members engaged and motivated as we move more into remote working is proving even more challenging than ever before. Communication is important now more than ever. It’s time to double down on your empathy by addressing the personal needs of your employees and vendors. This concern will be remembered long after the pandemic is over.

Executive coach, Alan Samuel Cohen, specializes in helping clients find and connect with purpose. He joins Adam to help us connect, communicate, and continue during this time of chaos and confusion.

Discover:

  • How leaders can leverage emotional intelligence to help their employees and colleagues effectively navigate these trying times;
  • How to adapt to the reality of this “new normal”;
  • Why now is the time to get more personal with team members;
  • And so much more!

If you’re still trying to figure out how to navigate in these tumultuous times, don’t miss this episode.

Build an Engaged Online Audience, With John Meese

Filed in Podcasts, Previous Episodes on May 19, 2020

An engaged online audience is more important now than ever.

You can create the world’s most valuable product, service, or message, but if you don’t have a sustainable way to attract the right attention online . . .

You’ll fail to rise above the noise.

That’s why you’ve spent countless hours researching the hundreds (scratch that, thousands) of ways to grow your audience . . . only to come back to the same two nagging questions:

“How do I figure out what will work for me? How do I implement it?”

Enter John Meese. As the Dean of Michael Hyatt’s Platform University, John knows what it takes to create an engaged audience online. He joins Adam to share some of the top tips for building an online audience that wants to buy.

Discover:

  • Why John doesn’t have any social media profiles;
  • How professionals can grow their businesses;
  • Is it worthwhile to use social media if you don’t have a strategy;
  • And much more!

If you’re tired of talking and no one seems to be listening, this is the show for you.

How PPC and Digital Marketing Can Drive Success in Today’s Economy, With Stuart Atkins

Filed in Podcasts, Previous Episodes on May 12, 2020

Pay-per-click (PPC) advertising is a high-stakes market in which it often seems the big spenders rule.

The online marketplace is filled with sales potential, and not only for major sellers like Amazon, Walmart, Target, and other large retailers. Yes, the competition is fierce, but did you know that small Ecommerce industries often see up to 30% higher mobile conversion rates when compared to the big guys?

Developing an advanced Ecommerce PPC management strategy that lets you reach shoppers who are searching for what you’re selling is a must and expert, Stuart Atkins joins Adam to share his expertise on creating a strong digital marketing strategy.

Discover:

  • How pay-per-click and digital marketing will help you during this economic downturn;
  • Why you should incorporate a digital strategy in your business;
  • Marketing tips would for the new entrepreneur;
  • And much more!

You don’t have to spend billions to get the results you want from your PPC campaigns, tune in and find out more!

Drive Innovation for Organizational Growth, With Laurel Lau

Filed in Podcasts, Previous Episodes on May 5, 2020

Organizations should be geared to serve specific business needs. The one that worked for your company twenty years ago probably won’t cut it today.

A global operation means having people on the ground in disparate geographies. Your employees are likely collaborating across departments. The world is moving fast. In the rush to enact change, managers often overlook one key element: their people.

Executive coach, Laurel Lau, understands this and joins Adam to share how you can disrupt your stagnant business model and drive innovation for growth.

Discover:

  • What is conscious leadership training;
  • How to create a more innovative culture with phenomenal employee engagement;
  • How to know if your organization is ready for innovation;
  • What most employees complain about during the innovation process;
  • And much more!

Antiquated operational processes hamper efficiency. If you’re ready to update your operations, don’t miss this!