Upcoming Episodes

05.07.24 – Enhancing Your Product Brand With Creative Strategy, With Lauren Schwartz

Filed in Upcoming Episodes on April 18, 2024

Join us in this enlightening episode as we explore the art and science of enhancing your product brand through innovative creative strategy. Adam sits down with Lauren Schwartz, a seasoned brand strategist, to uncover the secrets behind building a compelling and distinctive product identity.

Together, they delve into the critical role of a well-defined creative strategy in establishing a strong brand presence. From capturing attention in crowded markets to fostering long-term brand loyalty, the conversation highlights why creativity is the cornerstone of successful branding endeavors.

Listeners will gain invaluable insights into the step-by-step process of developing a robust creative strategy tailored to their product brand. Whether you’re a startup looking to make a memorable debut or an established brand seeking to revitalize your image, this episode offers practical guidance on harnessing creativity to achieve your branding goals.

Listen as we unravel the intricacies of crafting brilliance in brand strategy, empowering you to unlock the full potential of your product brand and captivate audiences with authenticity, innovation, and purpose. Don’t miss out on this opportunity to elevate your brand to new heights through the power of creative strategy.

Tune in to hear Lauren’s thoughts on:

  • Why is it critical for brands to develop a well-defined creative strategy in today’s market?
  • What are the initial steps a brand should take to formulate an effective creative strategy for product promotion?
  • How does a strong creative strategy influence the perception and success of a product brand?
  • And much, much more!

Click here to listen live on Tuesday, May 7th, 2024 at Noon Eastern >>>

05.14.24 – Leveraging Emotional Intelligence Over Artificial Intelligence in a Business, With Kelly Lichtenberger

Filed in Upcoming Episodes on April 17, 2024

In this episode, Kelly Lichtenberger, the Head of Global Sales Development at Avanan, joins us to discuss the important role of Emotional Intelligence (EI) in sales and prospecting. Despite the rise of Artificial Intelligence in shaping sales strategies, Kelly champions the undeniable power of EI, arguing that it remains uncontested when it comes to truly connecting with prospects.

Tune in to hear Kelly’s thoughts on:

  • Tell us about your start in sales – I heard you have some interesting anecdotes from selling encyclopedias door to door!
  • What did this experience teach you about leveraging the “uncomfortable zone”?
  • How can sales leaders help their teams better perceive, interpret, and manage emotions effectively?
  • How can you ask the right questions?
  • What advantages do women in sales have when it comes to EI?
  • Why does EI trump AI when it comes to prospecting?
  • You say the cold call will never die; can you tell us a little more about why you think that?
  • Can you walk us through some tips for active listening and understanding what the customer is saying that they need?
  • And much, much more!

Click here to listen live on Tuesday, May 14th, 2024 at Noon Eastern >>>

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