Podcasts

Combining Rapid Growth with Long-Term Success, With Ryan Baker

Filed in Podcasts, Previous Episodes on November 14, 2019

Inc. stated that the rapid growth of those on their list can make or break the business, and it breaks more than it makes.

In truth, as these companies grow like a rocket ship headed for outer space, 2 out of every 3 burn up in the atmosphere. So much potential wasted as a beautiful spacecraft never sees outer space.

The growth isn’t the problem, though. You can achieve rapid growth and still survive atmospheric breach as long as you SCALE Smart.

Growth expert, Ryan Baker joins Adam to teach you about his SCALE Smart method and how you can grow quickly and successfully.

Discover:

  • The most common problems in companies that experience rapid growth;
  • What is the SCALE Smart framework;
  • Why companies need this framework;
  • What’s keeping people from figuring this out on their own;
  • And much more!

If you are ready to experience astronomical growth, with no burn-out, tune in!

Grow Your Business Using the Amazon Success Formula, With Steve Anderson

Filed in Podcasts, Previous Episodes on November 12, 2019

Jeff Bezos created one of the world’s most valuable companies and, in the process, became the world’s richest person.

Amazon was the fastest company to reach $100 billion in sales ever.

And, he started by selling books online.

How did he do it?

Risk & Growth Expert, Steve Anderson, joins Adam to show you how to apply Bezos’ same practices so you can watch your business become more efficient, productive, and successful—fast!

Discover:

  • Why Bezos is the ‘master of rish’ and how to know when you’re taking too much or not enough;
  • Why it is crucial that you become a customer-obsessed business and not just customer-focused;
  • 3 Customer Experience Pillars and how you can implement them in your own company;
  • How high-velocity decision-making catapults growth using Bezos’ 2 main types of decisions;
  • And much more!

If you want to learn more about Bezos’ success formula how it can be applied to grow your business, don’t miss this!

Automate Grow Sell, With Brandon Vaughn

Filed in Podcasts, Previous Episodes on November 7, 2019

Being an entrepreneur does not have to mean being a slave to your business.

We’ve all heard the stories of business owners working 15-20 hours a day.

Barely eating.

Barely sleeping.

Barely making ends meet.

It doesn’t have to be that way.

The number one way to grow your business is through systems and automation, and growth and automation expert, Brandon Vaughn, is joining Adam to tell us how.

Discover:

  • How you can build a rockstar company culture, no matter how many employees you have;
  • 3 of the easiest ways to ruin a business;
  • Why systems are important;
  • An easy way to create systems;
  • And much more!

If you’re done being a slave to your business, don’t miss this episode.

Nerds Do it Better, With Adam Lundquist

Filed in Podcasts, Previous Episodes on November 5, 2019

Users Do Not Search For Keywords

In the real world, there is no such thing as a keyword. Keywords are simply a term that internet marketers and Google made up as a way to conceptualize targeting in PPC advertising. Keywords are how Google allows you to choose what real-world searches (called search queries) your ads match to. These search queries may be the same as the keywords you select for your AdWords campaign, though often they are very different.

The difference between the keywords you entered in the AdWords system and the actual search query a user typed, is why even though you have words that customers told you they search for as keywords, you still suffer from a low click-through rate and terrible quality scores.

Adam Lundquist consistently delivers paid search campaigns utilizing advanced statistical analysis developed at Harvard. He joins Adam to show us how to make our ads deliver far better than our expectations.

Discover:

  • How a business owner can acquire new clients online;
  • How business owners can leverage conversion momentum to draw users to sales calls;
  • Some ways to use online marketing to achieve tangible business results;
  • Tips for writing high-quality clickable ads;
  • And much more!

If would you like to learn how to get more customers on a consistent basis, in a cost-effective way, listen in!

Video Marketing for the Best ROI, With Charles Alexander

Filed in Podcasts, Previous Episodes on October 31, 2019

Marketing is much different than it used to be.

Being able to rely on interrupting someone’s day to sell them something is no longer a thing.

We now research on our own and gravitate toward authentic content that resonates with us.

You will not be able to bombard people with features, advantages, and benefits. You have to create your own content with your customer in mind and it needs to be helpful.

Why?

Your own content can express your real thoughts, brand you as the expert, and resonate with your target customer.

Explainer videos can do just that! Best of all, they are simple, effective, and affordable!

Expert animated content creator, Charles Alexander, joins Adam to tell us what explainer videos are, and how they can help you sell.

Discover:

  • How to decide what to put in a video;
  • How to create the perfect little story;
  • How to write a video script that actually converts;
  • Some hidden Do’s and Don’ts for video;
  • And so much more!

Are you ready to learn the best ways to incorporate videos in your marketing for the best ROI? Tune in!

Customers – The Drivers of Business Disruption, With Suman Sarkar

Filed in Podcasts, Previous Episodes on October 29, 2019

Everybody has an opinion about disruption–to Clayton Christensen, it’s the innovator’s dilemma. To Tech Crunch, it’s worth a celebratory contest. To struggling companies and employees, it’s nothing but painful. To companies such as Apple and Tesla, it’s something to master with tech and R&D.

Suman Sarkar says they have it all wrong. He joins Adam in this episode to tell us why disruption doesn’t have as much to do with tech or innovation as it is the shift in customer expectations, wants, and demands.

Discover:

  • Why thinking of technology as the driver of disruption is a big mistake;
  • Why too many leaders focus on short-term performance to the detriment of their customers;
  • Why so many companies fail when it comes to truly understanding their customers’ needs;
  • What companies can do to be more nimble when it comes to responding to customers’ changing needs;
  • And much more!

Your customers tell you what they want. Tune in and learn why, when, and how you should listen.

Use the Media to Promote Anything, With Steve Kosch

Filed in Podcasts, Previous Episodes on October 24, 2019

It is possible for you or your business to become a quotable expert, “a media darling”, who will receive frequent, positive attention from the media.

As an entrepreneur, or business owner you’ve seen others, perhaps your competition, featured in the media and you know your work is superior. So why do they get the media attention and the potential for hundreds of thousands of dollars worth of free positive PR?

The media needs experts like you to comment on subjects of interest to their audience. So whether it’s being quoted in a local newspaper or an interview on network TV it’s free publicity.

Joining Adam this week is former ABC, CNN anchor and now media and presentation training expert, Steve Kosch. Steve shares his insights as a former network anchor on how the average business person can get the unspoken endorsement of the media to attract prospects to your business. He shares with us his wisdom on using newspapers, radio, podcasts, videos and TV to build your business.

Discover:

• How to give the media what it wants;
• How to speak the language the media and the public demand;
• How to build your simple demo reel to capture the medias attention;
• How to turn one interview into many;
• How to become the expert in your niche;
• And much more!

If you’re ready to let the media promote and market yourself or your business this episode is for you!

The Power of Investing in YOU, With Katherine Liola

Filed in Podcasts, Previous Episodes on October 22, 2019

Your best self.
You know it’s in there.
Let’s bring it out.

We’re all driven by our behavior – the choices we have made, do make, and will make. What drives those decisions? Why take one path over another?

Understanding how you approach life allows  you to feel empowered to make more informed decisions – and with that confidence comes a greater chance for success.

Katherine Liola’s favorite question is WHY. She joins Adam in this episode to help you uncover the why so you can decide on the what.

Discover:

  • Why it is vital to constantly invest in yourself;
  • Why Katherine doesn’t believe in budgets;
  • The consequences of making retirement the focal point of your financial plan;
  • Why gifting to your children potentially prevents them from being financially independent;
  • And much more!

If you want to gain the confidence to live a more heroic, financially independent life, join us.

Sales Babble, With Patrick Helmers

Filed in Podcasts, Previous Episodes on October 17, 2019

There’s a lot of babble that sales sucks. Baloney.

You don’t have to be a sleazy, aggressive and pushy hustler to be successful. It’s just the opposite.

Great selling is about helping.

Help is what Pat Helmers of Sales Babble is all about. In this episode he joins Adam and gives up some selling secrets for non-sellers.

Discover:

  • Why most people should learn a little bit about sales;
  • Why learn selling when you can do marketing and never talk to a person to earn business;
  • Characteristics of a successful seller;
  • How you deal with the rejection that is inherent in sales;
  • And much more!

If you can be yourself and add value to the world, you can makes sales. Just listen and learn.

Rehumanizing Your Business One Video at a Time, With Ethan Beute

Filed in Podcasts, Previous Episodes on October 15, 2019

We’ve found, especially in cold outreach, that email campaigns start fairly low before reaching the national average. Just getting to that 15-25% average email response rates could take several campaigns through text-based email. Video changes this cadence dramatically, shortening the time needed to get to that average.

Being able to understand what your outreach audience is looking for and how your sales team can better interact with them is key to increasing your email response rates. Video helps make more meaningful connections, and this alone can produce higher response rates. But what happens when sending a video email alone isn’t enough?

That’s where Ethan Beute steps in. Joining Adam in this episode, Ethan shares how video is making major difference in email marketing, and how you can incorporate it into your marketing strategy.

Discover:

  • The difference between “marketing through video” and “relationships through video”;
  • How video makes a difference in your sales, marketing, or customer success efforts;
  • When to you actually send video messages;
  • Why more people aren’t utilizing video in their email marketing;
  • And much more!

If you want to improvte your email engagement rate, and put the humanity back in your business, join us!