The Stories Entrepreneurs Must Tell, With Mike Adams

Filed in Podcasts, Previous Episodes on March 19, 2019 0 Comments

Many business people struggle to connect with new customers. Sharing stories is a direct path to building rapport and trust. However, many business people confuse their customers with technical language.

Stories are the natural language for our minds. We learn, make sense of our world, remember and plan with stories. Well-delivered stories create connection, differentiate your offering, help land the deal and foster better partnerships.

Storytelling is something most of us do easily in private conversations. Business storytelling needs to be tighter and focused on a relevant business point. Mike Adams, the author of Seven Stories Every Salesperson Must tell, joins Adam to share his tips on creating stories that sell.


  • How storytelling can help the average business person;
  • Why business people must tell stories;
  • The seven story types;
  • The five fundamental aspects of a business story;
  • And much more!

If you want to learn how to use stories to grow your business, tune in!

About This Guest: ()

Engineer and author of Seven Stories Every Salesperson Must tell. Mike taught himself storytelling while selling and managing sales teams throughout the world for international corporations Schlumberger, Siemens, Nokia and Halliburton. With each industry change landing him on the wrong side of a steep learning curve, Mike learned to seek out and share specific persuasive stories. Now he finds stories and teaches storytelling for a consulting client base as diverse and international as his own sales career. Mike lives in Melbourne, Australia.