The Impact of Knowing Your Why and Branding, With Lisa Schermerhorn

Filed in Podcasts, Previous Episodes on August 10, 2021

Before you do anything in your business and your life, find out your why.  It will give you a way to better understand yourself.

If you don’t know your why, the how is much harder to determine. Branding is so much more than logos and colors. It is also based on your why.

Lisa Schermerhorn is an expert at helping people discover their why. She joins Adam to express the importance of this theory and how to go about figuring out what your why is.


  • What it means to find your why;
  • How to gain clarity and insight into your life/business;
  • How to tie your why into your branding;
  • And so much more!

Do you know your why? If not, tune in!

About This Guest: ()

Lisa has over 20 years of experience as a transformational leader, award winning speaker and expert in the fields of human behavior, leadership and personal development. She also trained in the “Winners Mindset” with Bob Reese, the former head trainer for the NY Jets and helped a professional golfer win Golfer of the Year! Lisa was V.P. of Business Development for an innovative start-up company using virtual reality to help clients with pain reduction, memory loss and stress reduction. As a Certified Hypnotherapist and Master Practitioner of Neuro Linguistic Programming (NLP), she helps entrepreneurs and high performers from where they are to where they want to be much faster than conventional coaches. Lisa is also trained as a Why Coach, helping people discover their Why, based on Simon Sinek’s, “Know Your Why”. Lisa not only helps individuals discover their Why, but she also helps people discover the Why of their business and how to use it in your branding. Lisa’s Why is; She challenges ordinary thinking because innovation requires and extraordinary approach. How she does that is to help people get into alignment to achieve explosive growth. What she brings is the ability to make her clients unstoppable in 3 – 6 months! Lisa is the mom of two amazing grown children, Max and Haylie. She lives in Vermont with her rescue dog Lily, who she rescued at 10 years old from a high kill shelter in S.C.