How to Tap into Your Prospects’ Emotions, With Robbie Crabtree

Filed in Podcasts, Previous Episodes on August 5, 2021

There is a way to tap into your prospect’s emotions in order to close more sales. It’s called Performative Speaking.

Performative Speaking is about using other forms of art as references to create a specific vibe, mood, or feeling in the listener using different speaking tools and techniques.

Performative Speaking is art and just like other art forms, the goal is to create emotion in the audience.

Attorney, Robbie Crabtree, joins Adam to teach us more about Performative Speaking and how it can be used to boost our bottom line.


  • What Performative Speaking is;
  • How it is different than the way people typically convince someone to buy something from them;
  • Why people make decisions based on emotions;
  • Tips and techniques that actually work to captivate an audience;
  • And so much more!

If you want to captivate your audience and get them to buy more, don’t miss this episode!

About This Guest: ()

Robbie Crabtree has worked as an attorney on over 100 high-profile cases along with teaching persuasive speaking at Southern Methodist University Law School. He also coaches students to compete nationally in speech competitions every semester. He's worked with leaders at Apple, Google, Microsoft and Reddit to develop their speaking ability.