The 5 Personality Traits of an Empowered Challenger Brand, With Prentice Howe

Filed in Podcasts, Previous Episodes on July 25, 2019

Unless you’re a superstar within your category, your brand is likely in a struggle for attention in a crowded consumer marketplace–especially if you’re standing in the shadows of industry giants.

But contrary to what you may believe, your business’s challenger nature may be the very thing that sets it apart from the pack. How do you overcome being outranked or out-resourced? You have to outthink.

As an advertising specialist, Prentice Howe always roots for the underdogs. He teams up with Adam this week to share how to rise above the giants and create a strong, empowered brand.


  • The 5 personality traits of an empowered brand;
  • How to outthink your competition;
  • How to be heard above the crowd;
  • And much more.

If you want to become a more empowered challenger brand, don’t miss this!

About This Guest: ()

Prentice Howe has always believed in underdogs. As Owner and Chief Creative Officer of Door Number 3, a full-service advertising agency based in Austin, Texas, his passion is helping brands embrace their challenger-ability and topple their giants. Prentice has been featured in The New York Times, AdWeek, Inc., and Communication Arts and authored the Amazon best-selling book The Empowered Challenger Playbook that describes his strategies in detail and backs them up with case studies.