Driving Growth with Performance Partnerships, With Robert Glazer

Filed in Podcasts, Previous Episodes on August 22, 2017 0 Comments

Affiliate marketing has been around for a long time, but just like other models of business, it is rapidly evolving. Founder and Managing Director of Acceleration Partners, Robert (Bob) Glazer is here to discuss his passion for growing revenue and profits for B2C-based companies. Bob is a regular contributor to numerous outlets, writing about performance marketing, strategy, and culture. His success has placed him in demand by top brands and investment firms, such as adidas, ModCloth, Reebok, Target, Tiny Prints, Gymboree, and Warby Parker.

Bob brings his extensive experience in the consumer, e-commerce, retail, online marketing, and ad-tech industries to the table today as we discuss what Performance Partnerships is and how it differs from traditional affiliate marketing. We will also dig into his  predictions for the future of affiliate marketing, why there is a growing demand for transparency between brands and their affiliates, and why marketers are using the affiliate channel to manage influencers and business development-type partnerships and measure performance. Plus, discover what the “Uberization” of marketing means and what we can learn from brands who are setting up their own in-house marketplaces for their marketing partners.

About This Guest: ()

Robert (Bob) Glazer is the founder and Managing Director of Acceleration Partners, and the founder and Chairman of BrandCycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-based companies. In demand by top brands and investment firms, he has extensive experience in the consumer, e-commerce, retail, online marketing, and ad-tech industries—partnering with brands such as adidas, ModCloth, Reebok, Target, Tiny Prints, Gymboree, and Warby Parker. Bob is a regular contributor to numerous outlets, writing about performance marketing, strategy, and culture. He is the recipient of the Boston Business Journal “40 under 40” award, the SmartCEO Boston Future 50 award, and a finalist for the E&Y Entrepreneur of the Year in New England, among other accolades. A sought-after speaker, Robert presents to global audiences, and serves as an advisor to high-growth businesses. 
Bob strongly believes in giving back. He serves on the Board of Directors for BUILD Boston, is a global leader in Entrepreneur's Organization (EO) and founded The Fifth Night charitable event (www.fifthnight.org). He’s previously served on the boards of the Performance Marketing Association and Big Brothers Big Sisters of Mass Bay and participated in the annual Rodman Ride for Kids for a dozen years, raising almost $100,000 for charity. 
In his spare time, Bob is an avid writer, skier, traveller, cyclist, and serial home renovator. You can read Bob’s inspirational Friday Forward posts each week at www.fridayfwd.com, and learn more about him and Acceleration Partners at https://www.linkedin.com/in/glazer/ or http://www.accelerationpartners.com/our-people/robert-glazer/

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