Three Reasons You’ll Always Be A Broke Coach, With Jonny Cooper

Filed in Podcasts, Previous Episodes on March 17, 2022

Q: What’s the difference between a life coach and a 14” pizza?

A: A 14” pizza CAN feed a family of four. 

After suffering a massive setback and losing millions of dollars, Jonny Cooper set out on a quest to build a real, authentic lifestyle for himself.

He’d made millions “doing it for the money”. Now it was time to do it for purpose.

For 5 years, he was on the frontline with his clients, crawling through the mud to help them grow their dreams and serving clients in almost every industry you can imagine.

It was hard, thankless work.

Jonny felt a misalignment. Tired of being a hamster in a wheel, he sat down in a quiet room over a long weekend and took stock of his most rewarding client experiences.

And here’s what hit him like a frying pan to the jaw…

Over the 5 years as a general business consultant, Jonny’s best clients were not restaurants, hotels, or lipo-suction clinics…They were coaches and therapists!

But he also discovered that the average coaching revenue around the world is less than $30k. This means that so many gifted and inspiring entrepreneurs are not achieving the impact they and their clients deserve, because they’re no good at marketing. These guys are often great at delivery, but lousy at finding enough of their ideal clients to make a living out of it.

Jonny is making it his mission to change this. He joins Adam to uncover the three reasons most coaches will always be broke.


  • The main reason most online coaches and therapists around the world are barely paying the bills from their business
  • The Three Pillars of Effortless Marketing
  • The difference between strategies and tactics
  • How to avoid being overwhelmed by social media
  • What you much have in place before you start marketing
  • And so much more

How would it feel to have clients actually chasing you? Jonny will show you how.

About This Guest: ()

British author, piano player, international racing driver and business coach Jonny Cooper is the founder of Jonny supports coaches and therapists with his Client Attraction Blueprint program, filled with eager students every month, and runs the legendary Jonny Hates Marketing Facebook Group. Also, he really, really does hate marketing.