Brand-Aid-Girl

5.26.22 – Artificial Intelligence, With Brian Weaver

When you think of artificial intelligence, what comes to mind? The 1983 movie, WarGames? Data, from Star Trek? Bishop, from Aliens? Artificial intelligence (AI) has been a part of Hollywood for decades. Typically, it’s in a negative fashion such as computers taking over the world like Maximum Overdrive, or even The Matrix. The truth is, […]

5.31.22 – How to Use Comedy to Drive Brand Awareness, With Shelby Dash & Kristina Clifford

There’s no better “attention grabber” than a laugh. And when it comes to your branded video content, you want all the attention you can get! Content is currency and if your content sucks, well you probably aren’t making much money. Entering from stage left…comedic actresses turned screenwriters and video producers, Shelby Dash and Kristina Clifford. […]

6.02.22 – Why the Deliberate Entrepreneurial Practice is the Key to Long-term Success, With A.J. Lawrence

Ask any successful entrepreneur what their top tip to success is, and they all swear by the power of focus and dedication. Or what A.J. Lawrence calls Deliberate Entrepreneurship. What sets A.J. apart as an entrepreneur is his inexhaustible curiosity. Having led his last company, The JAR Group, to the INC. 500 not once, but […]

How to Create a Connection Between Your Brand and Your B2B Customer, With Paul Cash

Humans are driven by feelings, which means that B2B marketers need to sell the emotional benefits of buying a product, not the practical ones. Gallup research shows that only 29 percent of B2B customers feel fully engaged with the businesses they buy from.  When B2B decision makers don’t have an emotional connection with the companies from […]

Think Visually and Amplify the Impact of Your Ideas, With Wendi Pillars

If a picture is worth a thousand words, why do so many of us insist on a thousand words alone? Whether you’re in a more traditional school setting or a place of business, your organization can use visual thinking to drive collective understandings and engagement. Studies show that information is recalled exponentially more when paired […]

Virtual Event Promotion & Marketing, With Daniel Moss and Michelle Garrison

Much like a child, who “grows-up” from an infant, to adolescent, and to a mature adult. Your business needs to mature & evolve through 3 stages. At this moment, hundreds of webinars, online gatherings and virtual events are being dreamed up on Zoom, Google Meet, and random new conferencing tools by event planners in makeshift […]