Planning, Pricing, Promoting, And Profiting From Live Seminars, With Sherrie Sokolowski

Filed in Podcasts, Previous Episodes on December 17, 2013 0 Comments

sherrieLive, in-person events like seminars are a tougher sell than ever. Webinars, webcasting, and other technology make it easy for your best prospective attendees to learn at home. All those flights, hotels, cab rides, and out-of-town expenses add up quick – not to mention the opportunity cost of taking time away from their offices!

With your target market forced to pick and choose which live events they can afford – and everyone now immune to “pitch fests” – how can you plan and structure, choose a registration fee for, and promote a profitable seminar?

Be sure to join us when Sherrie Sokolowski, founder of SLS Event Planning and Consulting LLC and previous Event Manager and Planner for Glazer-Kennedy Insider’s Circle, reveals priceless insights on how to put together your next live event!


About This Guest: ()

The foundation of Sherrie's event planning career started with Bill Glazer and Glazer-Kennedy Insider’s Circle™. Initially, Sherrie started as Bill Glazer’s Executive Assistant and quickly took on the additional role of Event Manager and Planner being responsible for organizing hospitality services, social events, major national events, site selection, hotel negotiations, traveling and accommodations, liaising with speakers and VIPs, and overseeing all event staff. Through determination and hard work, she learned quickly what it took to run smooth, successful and profitable events. While striving to be one of the most efficient, organized and professional event planners in the industry, Sherrie set a goal to make event planning personal. Through building relationships and making event planning enjoyable and creative, she's built a reputation for meeting and exceeding the expectations of those who work with her. Over the course of her career, she's had the opportunity to work with a number of speakers ranging from national celebrities, local up-and-comers, sports heroes, internet gurus, entrepreneurs, and established relationships with major hotels from the West to the East coast, such as Marriott, Renaissance, Sheraton, Westin, Hyatt, Hilton, and many others. Moreover, by working with the best in the event planning industry she's combined the wisdom of experts and colleagues alike, and obtained a level of knowledge, wisdom and understanding that enables her to set her business apart from the rest.