Learn to Sell What People Are Buying, With John Voris

Filed in Podcasts, Previous Episodes on June 9, 2020

As a salesperson, you need to know how to connect with your prospects effectively, and in order to do that, you need to know their motivations for buying.

Each prospect has an authentic identity, something that defines who they are as a person. Once you are able to figure out your prospect’s authentic identity, it’ll be easier for you to talk to them in a way that they can relate to you.

As a former sales rep, John Voris teaches people to look at the objects surrounding prospects and other physical evidence that will describe their beliefs, values, and motivations. Joining Adam, John reveals his secrets to successful selling.


  •  If you really know your prospect;
  • Why we should rethink everything we know about sales;
  • What people are really buying;
  • When we buy something, what we are actually possessing;
  • And much more!

Do you really know your prospect enough to sell them something? Join us and find out.

About This Guest: ()

After years of unsuccessful cold-call selling, John decided to throw out everything and take a fresh approach. Drawing on his degree in Philosophy, he invented a ground-breaking selling technique that, while appearing to be counter-intuitive, has an unprecedented success rate. Now, as CEO of Authentic Systems, John educates on how identifying a client's underlying motivation in life holds the key to success in sales. John is passionate about helping others to master what it took him years to discover - Learning to sell what people are buying!