In today’s world, confusion is everywhere you look. How can you know what is best and right for you? The answer is so simple that most people overlook it. You already know the answer deep inside. The key is accessing that knowing, understanding what it is, and trusting it enough to make a clear decision. […]
Colby Flood
As an in-house marketer, Colby noticed one major issue with the agencies he hired—communication.
Colby founded Brighter Click to create an education-first agency that focuses not just on performance but on proactive communication led by education.
Colby Flood's Guest Appearances
Building an Agency Around the Concept of Education First, With Colby Flood
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Colby Flood believes in Education First so much, it’s one of his company’s main values.
In fact, his company, Brighter Click’s mission reads as follows:
Brighter Click’s Mission is to be Education First with all things.
Internal education: We provide our team members with educational courses, webinars, conferences, subscriptions, and coaching sessions to continually grow in their roles. We ask that each team member complete at least one education resource per quarter.
Client-facing education: We’ve created educational videos to increase your knowledge of paid media. We use meeting agendas and weekly email send-outs to educate you on the performance of your account. We also train our account managers to lead all verbal and written communication with education.
- What do you mean by Education First?
- How do you educate your client?
- How will Education First help you to grow your people?
- And much, much more!
Never stop learning. Tune in.
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