Alistair Clay

Alistair is an award-winning former national journalist with 20 years’ experience working in the media and PR.

In 2016 he co-founded Class: PR with his business partner and wife Gemma Clay to teach business leaders and entrepreneurs how to use media coverage to become a trusted thought leader in the digital space.

Class: PR has now empowered hundreds of entrepreneurs around the world to land major national media coverage on TV, in print and online.

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Alistair Clay's Guest Appearances

How to Be a Thought Leader in the Digital World, With Alistair Clay

Filed in Podcasts, Previous Episodes on February 19, 2019 0 Comments

A thought leader is someone whose views on a subject are taken to be authoritative and influential, and it’s not easy to get yourself in that position. However, through hard work, dedication and creativity, almost anyone can be a thought leader.

Award-winning former national journalist, Alistair Clay, joins Adam this week to shed some light on the ins and outs of using PR to position yourself as a thought leader in this digital world.


  • Why media coverage is (TV, online, radio, podcasts, blogs, print) so important in building your reputation in a digital space;
  • How media coverage drives traffic to your website and helps SEO;
  • How to you find the newsworthy stories in your business;
  • How to you pitch to the media;
  • How to you write a press release;
  • And much more!

If you’re ready to position yourself as a thought leader, this is the show for you!