See Our Upcoming Episodes
04/20/21 – Building Brand Equity, With Kyle Duford
A brand is a series of promises between you and your customers, so a brand needs a clear, established understanding of its foundational makeup. Brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself. Brand expert, […]
04/27/21 – How to Find the Hidden Pot O’Gold Within Your Business, With Craig Valine
Just like there’s a pot of gold at the end of every rainbow, there’s a pot of gold hidden inside your business. These “hidden” marketing assets and overlooked opportunities for profit are just lying dormant or being underutilized within your business…and once unleashed, can instantly be exploited for profit. Craig Valine is a 25-year marketing […]
05/04/21 – Lessons from 25 Years of Broadcast Sports and Entertainment Production, With Howie Zales
Howie Zales is an Emmy Award winning Camera Operator who turned his passion for television broadcasting into several entrepreneurial endeavors. With the onset of the COVID-19 pandemic in early 2020, his companies quickly pivoted to offering best in class, broadcast quality livestreams of professional sports shows and interviews, corporate interviews and meetings, and religious services. […]
Explore Our Previous Episodes
How to Stop Feeling Overwhelmed With Marketing Forever, With Tim Fitzpatrick
Are you battling information overload when it comes to marketing? You’ve tried every marketing tactic, and nothing seems to work. You struggle to market your business consistently. Marketing your business feels overwhelming. Marketing shouldn’t be difficult. All you need is the right plan. Marketing expert, Tim Fitzpatrick, joins Adam to show us how to make […]
The Checklist to Build Trust with Your Work Team…and When to Take Trust Away, With Benjamin Preston
When working with a team, there needs to be a level of trust in order to lead. When you team trusts you, they don’t question your decisions. They follow your direction. But when do you take that trust away? And what happens? Business consultant and career strategist, Benjamin Preston joins Adam to answer those questions […]
The Biggest Reason Your Workforce Resists Change, With Sean Fields
It’s said that the challenge of improvement is 10% technical and 90% people-related. Although nuts and bolts have to be right for implementing change, a workforce’s buy-in is generally the make-or-break factor in continuous improvement. The most likely reason that people resist change is its bad track record. If a plan offers a credible prospect […]
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