Conversion Rate Optimization, With Jon MacDonald

Filed in Podcasts, Previous Episodes on August 1, 2019

Ecommerce leaders really want to have a website that produces a lot more revenue from their existing traffic. In order to do that, they need to convert more of their website visitors into buyers. The problem is, they don’t know how to get their conversion rate to the next level which makes them feel frustrated and stuck.

Jon MacDonald has the solution. He joins Adam in this episode to help our ecommerce listeners learn how to double or even triple their conversion rate.


  • What Conversion Rate Optimization is;
  • How to convert website traffic into buyers;
  • Why you’re leaving money on the table;
  • And much more!

If you’re ready to improve your conversion rate turning more visitors into buyers, listen in!

About This Guest: ()

Jon MacDonald is founder and President of The Good, a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action. As President, Jon has helped lead The Good to become one of Oregon’s top 20 fastest growing private companies. The team at The Good have made a practice of advising brands on how to see e-commerce sales double or more. In recent years, brands that have worked with The Good have seen an average revenue increase in revenue of over 100%. Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups such as Entrepreneurs’ Organization (EO).