Do You Have a Well-Rounded Marketing Approach? With Pamela Rogan

Filed in Podcasts, Previous Episodes on April 14, 2015 0 Comments

Pamela Rogan Photo_Head ShotAre you looking for ways to improve your marketing strategies and easily increase positive exposure for your business? A marketing strategy is crucial for a small business to succeed in reaching new customers and cultivating old.

Marketing expert, Pamela Rogan, will provide some key effective steps that can help you energize your marketing, even if you’re on a shoe-string budget.

Learn:

  • The important pieces needed to connect the dots and get started immediately.
  • How to tie in customer service with marketing.
  • Cost-effective ways to build authority in the market.

About This Guest: ()

Over the course of 31 years in marketing and communications, Pamela Rogan brings with her a depth and breadth of experience that directly benefits her company, and indirectly enhances the corporations they serve. At different times, she has utilized her marketing and creative skills in the fields of real estate, medical, pharmaceuticals, financial services, office products, human resources & organizational development, high-end landscaping & nursery, not-for-profit entities, a major packing & rubber company, mortgage companies, publishing, the independent film industry, communications, software, coaches and major financial institutions, plus many others. Rogan is known by colleagues and clients for her natural leadership ability, team-building skills and a commitment to “Blue Sky” thinking, where ideas can be shared collaboratively without fear of being judged. This approach to business is perhaps best evidenced by her strong business development skills, where she repeatedly delivers high results in both her company and the boards / organizations / clients she serves. While working in New York City, Rogan successfully ran two in-house advertising departments / agencies and went on to turn around a third. The final, near-failing agency was on the verge of losing their key client, Del Laboratories, when Rogan stepped in to purchase the company and completely revamped operations. Not only did she retain the agency’s key client, she significantly expanded and diversified the agency’s services and client base, turning the small design firm into a full-service marketing, advertising and communications agency that offered branding and even public relations. She successfully ran the agency for four years, with 11 employees, before closing the company to relocate briefly to Sarasota, and then to Atlanta, GA where she opened a similar company, running it for 3 years, and then transferring it when she and her husband relocated permanently to Orlando, FL where they have lived since 2010. RMC is an outsourced model for companies who realize that marketing is essential in order to increase sales. RMC acts as their marketing department providing all related services (strategy, branding, social media, website, PR, advertising, newsletters/blogs and graphic design) to create and build a cohesive brand. Clients have access to a full team without the financial burden of an in-house employee. Throughout her career, Rogan has been committed to volunteerism. The majority of her efforts have been directed towards encouraging the growth of women, young adults at the high school graduation level who display entrepreneurial leanings and continuously educating herself in order to best foster diversity and help her clients grow their businesses. Rogan is the president of NAWBO Orlando, holds a seat on the Athena PowerLink Governing Board, is part of the National Entrepreneur Center Management Team and is on the Diversity Council Leadership Board.

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