Uncover the Stories That Hold You Back, With Jackie Bebenroth

Filed in Podcasts, Previous Episodes on January 9, 2024

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Don’t let your stories hold you back.

How many times have you caught yourself saying, “I’m just too close to it…”?

Like you, many visionary leaders make critical branding decisions based on their own experiences and biases.

For over two decades, Jackie Bebenroth has crafted meaningful stories for some of the nation’s top brands. Now, she helps entrepreneurs and executives read between the lines to break through the limitations of perception and connect with real, underlying brand value.

Tune in to hear Jackie’s thoughts on:

  • What are the signs that indicate it is time to re-brand?
  • What are some of the most important considerations when re-branding?
  • What are some of the common roadblocks when undertaking a re-branding project?
  • What makes a re-branding a success?
  • And much, much more!

About This Guest: ()

Jackie Bebenroth is an award-winning positioning expert and agency founder who draws from two-decades experience as a brand strategist and entrepreneur to help visionary leaders achieve transformation inside their businesses and beyond. Jackie has shaped some of the nation’s leading brands. Using her own Productive Distancing techniques for brand strategy, she helps businesses evolve and define their true purpose – the WHY – so they can march forward with unwavering clarity and confidence. At her agency, Muse, she leads a team of strategists and creatives who are dialed into the needs of clients in nutrition and wellness segments, where behavior and lifestyle change is a prerequisite to success. She’s picked up a few accolades along the way, most notably a SXSW Interactive finalist award and Content Marketing Institute’s Content Marketing Leader of the Year.
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