The Stripped-Down Guide to Content Marketing, With John Egan

Filed in Podcasts, Previous Episodes on December 20, 2022

John Egan is an award-winning content marketing strategist who covers topics for small business owners looking to improve and embrace content marketing as part of their growth strategy. His new book, The Stripped-Down Guide to Content Marketing: Success Secrets for Beginners, demystifies and simplifies content marketing with insider lessons from John’s 20+ years of journalism and content marketing experience.

Many small businesses are stymied by where to start when it comes to content marketing; some don’t even understand what it really is and how it can help them grow. Between SEO, pillar content, brand storytelling, blogging and the time to do it all, the road to successful content marketing that drives traffic and helps a business grow can feel like a treacherous uphill journey.

John has built successful content marketing strategies for companies like Bankrate Insurance, LawnStarter, and more. His nuts-and-bolts approach to content marketing makes it easy for small businesses to attract, entertain, educate and retain audiences and form lasting relationships with their customers.

Tune in and listen to John’s answers to questions such as:

  • Content Marketing Strategies on a Tight Budget
  • 6 Ways to Use Content to Create Authority (and Trust) with Current and Future Customers
  • The Naked Truth About Content Marketing: What It Is and What It Isn’t
  • The 5 Truths to Embrace to Make Content Marketing Work for You – including how to mesh strategy with your company’s goals
  • SEO for Beginners
  • And much, much more!


About This Guest: ()

John Egan is a content creator and marketing strategist who believes the world needs more high-quality writing. Founder of Jawhawk Media, has been a content marketing entrepreneur since 2017. Prior to Jawhawk, he began his writing career in newspaper journalism, rising through several editorial positions before entering the content marketing business in 2010 as editor in chief at Bankrate Insurance. His clients include Forbes Advisor, Experian, Bankrate, and The Balance. Learn more online: