How to Write a Powerful Press Release, With Mickie Kennedy

Filed in Podcasts, Previous Episodes on November 3, 2022

You can launch a PR campaign of 6 press releases including distribution over a bonafide press release newswire for under $2,000.

If just one of those press releases lands a key article in a major publication you could see thousands of visitors and hundreds of new customers.

If you apply strategy, there’s no reason why at least two of those press releases won’t garner actual media pickup: actual articles, possibly even links, in magazines, newspapers, blogs, trade publications, and more (including TV and radio)—both online and offline.

Mickie Kennedy literally wrote the book on writing powerful press releases, earning him Amazon Best Seller’s status in Public Relations and Marketing: Beginner’s Guide to Writing Powerful Press Releases. More than 10,000 print copies have been sold, with more than 40,000 digital versions sold or given away on Kindle, Apple Books, and the eReleases website.

Tune in and hear Mickie’s answers to questions such as:

  • What is a press release and how do they work?
  • What are tips for writing a winning press release?
  • Why do so many press releases fail?
  • How might a company use media coverage to improve conversions and get more sales?
  • How can a small business get free local media coverage?
  • And much, much more!

Invitation from Mickie:

Master Class that focuses on different press release strategies.

About This Guest: ()

Mickie Kennedy believes that with some effort and a little money, the possibilities are endless. He is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. He holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. His press releases have resulted in articles being published in the Wall Street Journal, CNN, Bloomberg, and many more prestigious new outlets.