How to Use Comedy to Drive Brand Awareness, With Shelby Dash & Kristina Clifford

Filed in Podcasts, Previous Episodes on May 31, 2022

There’s no better “attention grabber” than a laugh. And when it comes to your branded video content, you want all the attention you can get!

Content is currency and if your content sucks, well you probably aren’t making much money.

Entering from stage left…comedic actresses turned screenwriters and video producers, Shelby Dash and Kristina Clifford. When the reality of the entertainment industry slapped them in the faces, they began making comedy videos for fun.

Even though they tripped over their own feet (maybe on purpose) those videos got attention. Today they make videos for companies that get attention, views, and sales.

“You know that cliche saying about how the journey is better than the destination? I feel like that has been the lesson for us. As long as we’re making ourselves laugh, while being one hundred percent authentic, we’re guaranteed to make something worth watching.”

Joining Adam, this delightful duo gives us the dish on:

  • Why comedy is an important tool in video marketing
  • How to use comedy to drive brand awareness
  • The creative process, how to brainstorm video ads
  • And so much more!

Life is too short to be dull. Listen to this episode and learn how to liven up your marketing!

About This Guest: ()

Shelby & Kristina, both professionally trained comedic actresses, started making comedy videos "just for fun" in 2015. What started out as a passion project turned into a career, when various brands & businesses started approaching them for custom video content. Although content creation is no longer just a hobby, Shelby & Kristina still bring that same sense of fun to every project they tackle, leaving their clients with something truly unique. They handle every aspect of production from ideation to editing; a one-stop shop for your all of your video content needs.