How to Leverage Technology to Crush Your Sales Goals, With Gessie Schechinger

Filed in Podcasts, Previous Episodes on December 24, 2019

The sales role of today is no longer the sales career of the past.

The end goal of every sales team and self-respecting sales professional is to effectively present the value of the business in the marketplace to buyers. And in many cases prospecting plays a major role, sifting through businesses to find the right buyers, present them with value and convert them to clients.

Nurturing prospects and keeping them engaged requires continuity that can be disrupted when sales professionals are inevitably promoted to new roles or exit an organization. CRMs have solved for this problem and now automation is stepping in to make the process more efficient.

Award-winning sales expert, Gessie Schechinger joins Adam to discuss the changing face of sales and how to use technology to crush your goals.


  • The difference between a CRM and a Sales Engagement Platform?
  • The role software should play in the sales process;
  • How companies should leverage sales automation;
  • What the future of sales looks like;
  • Does email marketing still work;
  • And much more!

If you’re ready to crush your sales goals…you don’t want miss this.