How Humans Can Effectively Partner with Advanced AI in the Coming “Feeling Economy”, With Roland Rust

Filed in Podcasts, Previous Episodes on February 16, 2021

From car-making robots to customer service chatbots, Artificial Intelligence (AI) has transformed the way we work—particularly in jobs focused on repetitive, mechanical tasks. As AI continues to advance, how will it affect jobs that demand complex analysis and reasoning?

Knowledge workers need to prepare for the coming reality: the rise of thinking AI. As AI evolves to handle much of the thinking required in fields from manufacturing to retail to healthcare, humans will need to recalibrate and capitalize on strengths beyond pure intelligence—like intuition, empathy, creativity, emotion, and people skills.

Thought leader, Roland Rust, joins Adam to discuss this rapidly evolving concept.


  • Why artificial intelligence is creating a “Feeling Economy”;
  • How jobs will change in the Feeling Economy;
  • Can AI be creative;
  • If AI will ever get to the point where it is smarter than people in all ways;
  • And much, much more!

If the concept of AI intrigues you, this is the show to listen to!


About This Guest: ()

Roland T. Rust is Distinguished University Professor, David Bruce Smith Chair in Marketing, and founder and Executive Director of the Center for Excellence in Service at the Robert H. Smith School of Business, University of Maryland. An award-winning writer and researcher, he has edited several major journals and consulted with American Airlines, AT&T, Dupont, Eli Lilly, FedEx, Lockheed Martin, Microsoft, NASA, and Sony, among many companies worldwide. Ming-Hui Huang is Distinguished Research Fellow at the Center for Excellence in Service at the Robert H. Smith School of Business, University of Maryland, and Distinguished Professor, Department of Information Management, College of Management, National Taiwan University. A leading researcher and frequent contributor to both academic and managerial journals in AI and service, she is also Editor-in-Chief Elect of the Journal of Service Research (JSR).