How Consumers Are Searching For and Evaluating Local Businesses, With Laura Nelson

Filed in Podcasts, Previous Episodes on June 14, 2022

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Consumers see right through the traditional advertisement.

Potential customers are going to seek out your customer reviews – whether you want them to or not.

Word-of-mouth marketing, or referral marketing is the cheapest and best way to get new customers.

So, how can you get in front of this, practice transparency, and make your customer experience as seamless as possible?

Feature a couple of your negative reviews (yeah – I said it) to make your testimonials page really stand out from the rest. By including these, you’re saying “hey – we heard you, and here’s what we’re working on,” and that, in combination with the clear emphasis on transparency, will go a long way.

Marketing expert, Laura Nelson joins Adam to discuss:

  • What local businesses should do to build word of mouth and market their businesses to attract more customers
  • How consumers are searching for and evaluating local businesses
  • The most important criteria that business owners need to know
  • The newest trends in local marketing for 2022
  • What business owners shouldn’t do when making marketing investments
  • And so much more!

Jump on the review wagon and grab some new customers! Tune in.

About This Guest: ()

Laura Nelson has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager. Following progressive roles with Broadly, Reputation.com, and Patch she is currently VP of Marketing at Signpost based in Denver. Laura earned an MBA from the University of Michigan, where she focused on strategy and marketing, and a BFA at Carnegie Mellon University. She enjoys skiing, traveling, and art in her spare time.
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