Kelly Ground is the Director of Strategy & Insights at Acceleration Partners, the premier global partner marketing agency that sets the standard for how brands efficiently grow and refine their marketing partnerships anywhere in the world. Her 15+ years of affiliate marketing experience gives her a unique perspective on how to provide strategic guidance and support to AP's global affiliate program management teams. Prior to joining AP in 2016, Kelly was a Senior Digital Marketing Manager at HSN for over 7 years, driving profitable revenue and significant growth through their affiliate and display programs. Before HSN, Kelly promoted a marketplace for a publisher as their Marketing Manager and has additional experience in the manufacturing and telecommunication industries. Kelly earned a BA in political science with a minor in journalism from Clemson University. She lives in Tampa, Florida with her husband, 2 kids and dog.
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Advertising fraud is a concern regardless of industry. Bots and fake traffic result in payouts but no sales.
Juniper Research found that $68 billion of digital advertising spend will be lost globally to fraud this year, up from $59 billion last year. This can be devastating for brands that rely heavily on the pay-per-click (PPC) model to drive traffic.
More recently, affiliate marketing has come under scrutiny for potential fraud. One study predicted the amount lost to affiliate fraud this year at $3.4 billion. And while that seems to paint a grim picture of affiliate marketing, it doesn’t tell the whole story.
Even though fraud is possible, a well-run affiliate program is far less likely to lose money due to fraud, thanks to checks and balances that detect anomalies.
Kelly Ground’s 15+ years of affiliate marketing experience gives her a unique perspective on how to provide strategic guidance and support to AP’s global affiliate program management teams.
Tune in and listen to Kelly’s answers to questions such as:
Invitation:
Are you ready to get more from your affiliate marketing program and partnerships?
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