
04/20/21 – Building Brand Equity, With Kyle Duford
A brand is a series of promises between you and your customers, so a brand needs a clear, established understanding of its foundational makeup. Brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself. Brand expert, […]
Let’s Get Connected: Make Sure You Catch Every Great Episode!
We're all over social media, because you are, too. All of our episodes are announced and posted, pretty much anywhere you're hanging out...