Greg Kihlström

Greg Kihlström, author of: House of the Customer is a best-selling author, speaker, entrepreneur, and currently an advisor and consultant to top companies on marketing technology, customer experience, and digital transformation initiatives as Principal and Chief Strategist at GK5A. He is also the host of The Agile Brand with Greg Kihlström podcast. Kihlstrom has worked with some of the world’s top brands, including Adidas, Choice Hotels, Coca-Cola, Dell, FedEx, HP, Marriott, MTV, Starbucks, Toyota, and VMware. House of the Customer is his 11th book. Learn more at

rss feed Facebook LinkedIn Visit Greg Kihlström's Website

Greg Kihlström's Guest Appearances

If You Want to Lead in Business, the Customer Comes First, With Greg Kihlström

Filed in Podcasts, Previous Episodes on March 28, 2023

Tune in and hear Greg’s answers to questions such as:

  • What are the factors that are driving businesses’ need to transform to be more customer-centric?
  • Are there goals that every business should be aspiring to achieve in order to remain competitive?
  • What is a “house of the customer” and why is it helpful to think of building the customer experience this way?
  • How do brands stay competitive in a world where both 1:1 personalized experiences and increased consumer data privacy must co-exist?
  • How brands that lead the way in personalized customer experiences behave as opposed to laggards?
  • What is the role of leadership in a customer-first, employee-driven brand?
  • And much, much more!