David Salitzman

David Saltzman is a StoryBrand Certified Guide with more than 35 years of experience creating effective communication across a wide variety media.

As a writer, he spent 21 years as a monthly columnist for a number of nationwide publications. He has contributed to “Healthcare Reform: An Employer and Insurance Professionals Survival Guide” published by Health Care Reform Magazine, and is the author of the upcoming book, “Secrets of the ShiftShapers”.

As a broadcaster and media presence, he hosts the weekly ShiftShapers Podcast, interviewing executives and entrepreneurs who have become energized by shifts in their markets and who shaped those shifts to make enterprises more successful and profitable. In his educational series “Speaking of Books” for the NAHU Education Foundation he interviewed thought leaders such as: Regina Herzlinger, Michael Cannon, Clayton Christensen, Arnold Kind, Dave Racer, and others.

He has spoken nationally on subjects such as: marketing; effective communications; brand strategy; the creation and necessity of strategic partnerships; leadership; strategic planning, and more. He has shared the stage with former Florida Governor Jeb Bush, Former U.S. Secretary of the Treasury John Snow, NAIC Chairman Kevin McCarty and other key government and industry influencers.

His public service includes President of the National Association of Health Underwriters (1996-1997) and Chairman of the NAHU Education Foundation (2009-2010). In 2003 he was honored with the Harold R. Gordon Award for lifetime service.

David also served on the faculty of the National Consumer Directed Health Care Conference, and has guest lectured at the University of Miami’s MBA program for health care professionals. He was a member of the HealthCare Reform Policy Institute Advisory Board and served as one of three national facilitators for The Platinum Advisor Summit series, educating some of the top professionals from across the country.

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David Salitzman's Guest Appearances

How to Use Chaos and Disruption to Your Advantage: The Secrets of ShiftShapers, With David Salitzman

Filed in Podcasts, Previous Episodes on June 30, 2020

Change either paralyzes or energizes – the choice is yours. ShiftShapers shape the shifts in business and industries into new business models, products and best practices.

David Saltzman is one of the foremost experts in Transformation Strategies. After more than 300 interviews with industry ShiftShapers, he has revealed that despite their diversity and the differing offerings, all of them share seven distinct success strategies. He joins Adam to share some of those strategies.


  • How ShiftShapers start their process;
  • What makes this so unique;
  • Tips to create awareness and bring innovation to market;
  • How creative disruption can allow us to work within existing infrastructures and industry;
  • How someone can apply and profit from these techniques in business;
  • And much more!

If you want to become a ShiftShaper in your industry, tune in!