
11.30.2023 – Entrepreneurs Must Avoid Falling Prey to a Commitment Trap, With Vincent deFilippo
Research shows that although four out of five entrepreneurs believe they have a good — if not certain — chance of success, 74 percent of new start-up businesses fail, most often due to overconfidence and loss aversion. Further, decision-makers tend to escalate their commitment even when knowing they’re in a failing course of action. This […]
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