As CEO of Yoko Co, Chris is focused on helping people, and the organizations they belong to, pave the road to a more Utopian world. He empowers heroic organizations to build and champion themselves using their most powerful asset, their web presence. Chris is an expert in web design and accessibility, digital marketing, company culture and social responsibility. His goal for himself and those he aids is to ultimately be driven by a purpose beyond profit.
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There is a saying in business, “Focus on the outcome, not the income.” While you’re in business of course to make a profit and create a lifestyle for yourself, chances are you started your company for a bigger reason than just money.
We often forget the big picture of why we started our business as we get lost in the minutae of the actual building of the business. But focusing heavily on the outcome…what impact are you creating for your customers and the world…creates a stronger business sense and structure than just figuring out how to make money.
Chris Yoko is focused on helping people, and the organizations they belong to, pave the road to a more Utopian world. Joining Adam in this episode, he brings his expertise and strategy for organizations to build and champion themselves using their most powerful asset, their web presence.
Discover:
10.26.21 – What is a Fractional CMO?, With Amanda Rabideau
Does this line of thinking sound familiar? Marketing is the only way your business will find new customers. True. But you don’t have the time to dedicate to it… So you need hire someone who focuses solely on your marketing. Also true. That person must be a full-time employee. False. Companies don’t always need a […]
11.02.21 – Bouncing Back After Losing $50M, With Rod Khleif
Rod Khleif lost everything in the market crash in 2008; $50 million in real estate. He lost the beach-front mansion, his Mercedes… all the stuff that ultimately doesn’t matter, but that is quite painful to lose. He had made the mistake of buying single family homes to hold long term and cross collateralize them with […]
How to Become the Nucleus of Your Life, With Pat Honiotes
“That’s another fine mess you’ve gotten us into, Stanley!” Laurel and Hardy may have said it most famously, but we’ve all thought something like it after we’ve had one of those experiences where nothing went right or according to plan. Whatever it was, we all know where at least some of the decisions were made to […]
How This First-Gen Entrepreneur Achieved the American Dream, With Dr. Shirag Shemmassian
While in high school, Dr. Shemmassian took a keen interest in the higher education process. He navigated the admissions process with limited college counseling and became the only Ivy League graduate in his high school’s nearly 60-year history. Today he is one of the world’s foremost experts on medical school admissions, college admissions, and graduate […]
How This Fempreneur Built Wealth Through Helping Others, With Michelle Rockwood
Over the years, Michelle Rockwood has done it all–raised one gift of $1.2 million over a single lunch for charity, brokered deals for mansions in Southern California, and even sold shoes at Nordstrom. And now she’s helped hundreds of heart-centered badasses—who hated sales conversations—to fall in love with the process and transform their businesses and […]
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