As CEO of Yoko Co, Chris is focused on helping people, and the organizations they belong to, pave the road to a more Utopian world. He empowers heroic organizations to build and champion themselves using their most powerful asset, their web presence. Chris is an expert in web design and accessibility, digital marketing, company culture and social responsibility. His goal for himself and those he aids is to ultimately be driven by a purpose beyond profit.
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There is a saying in business, “Focus on the outcome, not the income.” While you’re in business of course to make a profit and create a lifestyle for yourself, chances are you started your company for a bigger reason than just money.
We often forget the big picture of why we started our business as we get lost in the minutae of the actual building of the business. But focusing heavily on the outcome…what impact are you creating for your customers and the world…creates a stronger business sense and structure than just figuring out how to make money.
Chris Yoko is focused on helping people, and the organizations they belong to, pave the road to a more Utopian world. Joining Adam in this episode, he brings his expertise and strategy for organizations to build and champion themselves using their most powerful asset, their web presence.
Discover:
07/23/19 – Pulling Profits Out Of A Hat, With Monte Wyatt
Great companies like Apple, Amazon, and IKEA make business success look like magic. But the difference between great companies and all the rest is discipline. It’s not sexy, it’s not easy, but it is simple. And it is something average companies ignore. Discipline is a focused improvement that leads to good habits. Good habits lead […]
07/25/19 – The 5 Personality Traits of an Empowered Challenger Brand, With Prentice Howe
Unless you’re a superstar within your category, your brand is likely in a struggle for attention in a crowded consumer marketplace–especially if you’re standing in the shadows of industry giants. But contrary to what you may believe, your business’s challenger nature may be the very thing that sets it apart from the pack. How do […]
07/30/19 – Shaping the Future of Health, Wellness, and Bioscience, With Susan Goebel
Bringing a new technology or a new product to market is the stuff of which dreams are made. That’s the story that people who have never done it often tell themselves, but you can look around and see the remnants of failed businesses and bankrupt entrepreneurs. To bring something from an idea to reality you […]
Selling With Confidence & Style, With Nicole Jansen
http://media.blubrry.com/business_creators_radio_show/p/businesscreatorsradioshow.s3.amazonaws.com/20190718-BCRS-315-nicolejansen.mp3Podcast: Play in new windowSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | SpotifyAs an individual, YOU are your greatest asset. Every single person in the world has unique talents and strengths that, when developed, can produce powerful results in their life. Yet, for the most part, we have been conditioned to […]
Optimize Your Digital Marketing Efforts, With Bradley Benner
http://media.blubrry.com/business_creators_radio_show/p/businesscreatorsradioshow.s3.amazonaws.com/20190716-BCRS-314-bradleybenner.mp3Podcast: Play in new windowSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | SpotifyWe’ve all been there, looking for the magical solution to get results, rank better and have a profitable business. Unfortunately, it’s very easy to get distracted with “shiny objects” and magical solutions that don’t really work. Everyone can […]
Drive ROI Through Strong SEO, With Richard Fong
http://media.blubrry.com/business_creators_radio_show/p/businesscreatorsradioshow.s3.amazonaws.com/20190711-BCRS-313-richardfong-SEO.mp3Podcast: Play in new windowSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | SpotifySearch Engine Optimization (SEO) involves optimizing the content and structural design of your website. When done properly, SEO enhances your site’s visibility on search engine result pages when someone searches for a particular keyword or phrase. The objective […]
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