As CEO of Yoko Co, Chris is focused on helping people, and the organizations they belong to, pave the road to a more Utopian world. He empowers heroic organizations to build and champion themselves using their most powerful asset, their web presence. Chris is an expert in web design and accessibility, digital marketing, company culture and social responsibility. His goal for himself and those he aids is to ultimately be driven by a purpose beyond profit.
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There is a saying in business, “Focus on the outcome, not the income.” While you’re in business of course to make a profit and create a lifestyle for yourself, chances are you started your company for a bigger reason than just money.
We often forget the big picture of why we started our business as we get lost in the minutae of the actual building of the business. But focusing heavily on the outcome…what impact are you creating for your customers and the world…creates a stronger business sense and structure than just figuring out how to make money.
Chris Yoko is focused on helping people, and the organizations they belong to, pave the road to a more Utopian world. Joining Adam in this episode, he brings his expertise and strategy for organizations to build and champion themselves using their most powerful asset, their web presence.
Discover:
10/22/19 – The Power of Investing in YOU, With Katherine Liola
Your best self. You know it’s in there. Let’s bring it out. We’re all driven by our behavior – the choices we have made, do make, and will make. What drives those decisions? Why take one path over another? Understanding how you approach life allows you to feel empowered to make more informed decisions – […]
10/24/19 – Use the Media to Promote Anything, With Steve Kosch
It is possible for you or your business to become a quotable expert, “a media darling”, who will receive frequent, positive attention from the media. As an entrepreneur, or business owner you’ve seen others, perhaps your competition, featured in the media and you know your work is superior. So why do they get the media […]
Sales Babble, With Patrick Helmers
http://media.blubrry.com/business_creators_radio_show/p/businesscreatorsradioshow.s3.amazonaws.com/20191017-BCRS-341-pathelmers.mp3Podcast: Play in new windowSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | SpotifyThere’s a lot of babble that sales sucks. Baloney. You don’t have to be a sleazy, aggressive and pushy hustler to be successful. It’s just the opposite. Great selling is about helping. Help is what Pat Helmers of […]
Rehumanizing Your Business One Video at a Time, With Ethan Beute
http://media.blubrry.com/business_creators_radio_show/p/businesscreatorsradioshow.s3.amazonaws.com/20191015-BCRS-340-ethanbeute.mp3Podcast: Play in new windowSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | SpotifyWe’ve found, especially in cold outreach, that email campaigns start fairly low before reaching the national average. Just getting to that 15-25% average email response rates could take several campaigns through text-based email. Video changes this cadence dramatically, […]
Democratization of Education, With Joeel and Natalie Rivera
http://media.blubrry.com/business_creators_radio_show/p/businesscreatorsradioshow.s3.amazonaws.com/20191010-BCRS-339-joeelnatalierivera.mp3Podcast: Play in new windowSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | SpotifyDemocratizing an industry means putting the means of production and consumption into the hands of the people. No more middle man, who tends to discriminate about who has access and who collects a fee to access it. Many […]
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