As CEO of Yoko Co, Chris is focused on helping people, and the organizations they belong to, pave the road to a more Utopian world. He empowers heroic organizations to build and champion themselves using their most powerful asset, their web presence. Chris is an expert in web design and accessibility, digital marketing, company culture and social responsibility. His goal for himself and those he aids is to ultimately be driven by a purpose beyond profit.
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There is a saying in business, “Focus on the outcome, not the income.” While you’re in business of course to make a profit and create a lifestyle for yourself, chances are you started your company for a bigger reason than just money.
We often forget the big picture of why we started our business as we get lost in the minutae of the actual building of the business. But focusing heavily on the outcome…what impact are you creating for your customers and the world…creates a stronger business sense and structure than just figuring out how to make money.
Chris Yoko is focused on helping people, and the organizations they belong to, pave the road to a more Utopian world. Joining Adam in this episode, he brings his expertise and strategy for organizations to build and champion themselves using their most powerful asset, their web presence.
Discover:
5.31.22 – How to Use Comedy to Drive Brand Awareness, With Shelby Dash & Kristina Clifford
There’s no better “attention grabber” than a laugh. And when it comes to your branded video content, you want all the attention you can get! Content is currency and if your content sucks, well you probably aren’t making much money. Entering from stage left…comedic actresses turned screenwriters and video producers, Shelby Dash and Kristina Clifford. […]
Ask any successful entrepreneur what their top tip to success is, and they all swear by the power of focus and dedication. Or what A.J. Lawrence calls Deliberate Entrepreneurship. What sets A.J. apart as an entrepreneur is his inexhaustible curiosity. Having led his last company, The JAR Group, to the INC. 500 not once, but […]
Artificial Intelligence, With Brian Weaver
When you think of artificial intelligence, what comes to mind? The 1983 movie, WarGames? Data, from Star Trek? Bishop, from Aliens? Artificial intelligence (AI) has been a part of Hollywood for decades. Typically, it’s in a negative fashion such as computers taking over the world like Maximum Overdrive, or even The Matrix. The truth is, […]
How to Create a Connection Between Your Brand and Your B2B Customer, With Paul Cash
Humans are driven by feelings, which means that B2B marketers need to sell the emotional benefits of buying a product, not the practical ones. Gallup research shows that only 29 percent of B2B customers feel fully engaged with the businesses they buy from. When B2B decision makers don’t have an emotional connection with the companies from […]
Think Visually and Amplify the Impact of Your Ideas, With Wendi Pillars
If a picture is worth a thousand words, why do so many of us insist on a thousand words alone? Whether you’re in a more traditional school setting or a place of business, your organization can use visual thinking to drive collective understandings and engagement. Studies show that information is recalled exponentially more when paired […]
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