As CEO of Yoko Co, Chris is focused on helping people, and the organizations they belong to, pave the road to a more Utopian world. He empowers heroic organizations to build and champion themselves using their most powerful asset, their web presence. Chris is an expert in web design and accessibility, digital marketing, company culture and social responsibility. His goal for himself and those he aids is to ultimately be driven by a purpose beyond profit.
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There is a saying in business, “Focus on the outcome, not the income.” While you’re in business of course to make a profit and create a lifestyle for yourself, chances are you started your company for a bigger reason than just money.
We often forget the big picture of why we started our business as we get lost in the minutae of the actual building of the business. But focusing heavily on the outcome…what impact are you creating for your customers and the world…creates a stronger business sense and structure than just figuring out how to make money.
Chris Yoko is focused on helping people, and the organizations they belong to, pave the road to a more Utopian world. Joining Adam in this episode, he brings his expertise and strategy for organizations to build and champion themselves using their most powerful asset, their web presence.
Discover:
07/21/20 – Preserving a Mindset of Real Ethics in a Virtual World, With Yonason Goldson
What’s the biggest mistake any leader can make? Believing that you have to choose between being good and being successful. Is your business about purpose or profit? Is your company culture about human values or market value? Do your people work with you or for you? As an ethical leader, you don’t have to choose. Rabbi […]
07/28/20 – How to Make it to the Top, When You Can’t Take the Stairs, With A.M. Williams
What are you willing to do to get what you want? RESULTS are all about decisions. You have to decide what you want. If you don’t know what you want, how will you know you’ve arrived? Success requires passion, dedication, and determination. If you’re missing any part of that equation, you’re setting yourself up for […]
Covid-19 Coronavirus Pandemic Adaptation and Planning via Neuroscience, With Dr. Gleb Tsipursky
When we make plans, we naturally believe that the future will go according to plan. That wrong-headed mental blindspot, the planning fallacy, results in not preparing for contingencies and problems, both predictable ones and unknown unknowns. We suffer from the tendency to prioritize the short term, and undercount the importance of medium and long-term outcomes. Known as […]
Challenge Accepted – Running a Successful Business With a Disability, With Steff Green
Building and running a successful business is difficult to say the least. Toss in having a disability and the challenge of running a business increases exponentially. Legally-blind since birth, Steff Green never let others’ misconceptions about her disability stop her from living her dream life. A six-figure USA bestselling author, Steff joins Adam to share […]
How to Use Chaos and Disruption to Your Advantage: The Secrets of ShiftShapers, With David Salitzman
Change either paralyzes or energizes – the choice is yours. ShiftShapers shape the shifts in business and industries into new business models, products and best practices. David Saltzman is one of the foremost experts in Transformation Strategies. After more than 300 interviews with industry ShiftShapers, he has revealed that despite their diversity and the differing […]
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