As CEO of Yoko Co, Chris is focused on helping people, and the organizations they belong to, pave the road to a more Utopian world. He empowers heroic organizations to build and champion themselves using their most powerful asset, their web presence. Chris is an expert in web design and accessibility, digital marketing, company culture and social responsibility. His goal for himself and those he aids is to ultimately be driven by a purpose beyond profit.
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There is a saying in business, “Focus on the outcome, not the income.” While you’re in business of course to make a profit and create a lifestyle for yourself, chances are you started your company for a bigger reason than just money.
We often forget the big picture of why we started our business as we get lost in the minutae of the actual building of the business. But focusing heavily on the outcome…what impact are you creating for your customers and the world…creates a stronger business sense and structure than just figuring out how to make money.
Chris Yoko is focused on helping people, and the organizations they belong to, pave the road to a more Utopian world. Joining Adam in this episode, he brings his expertise and strategy for organizations to build and champion themselves using their most powerful asset, their web presence.
Discover:
12.13.22 – How to be a Credible Thought Leader and Entrepreneur, With Mitchell Levy
Global credibility expert, Mitchell Levy, interviewed 500 thought leaders on credibility. These are some of his findings: ➡ 98% didn’t have the clarity to succinctly articulate their purpose. ⬅ ➡ 80% were great in person but had a crappy online presence. ⬅ ➡ 23% showed disrespect by coming late to the interview. ⬅ After seeing […]
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Buying a business doesn’t necessarily require any of your own money. Jonathan Jay will teach you the smart ways of buying a business…starting with how to buy three types of companies: The first is a company that’s profitable. The second type of business that you might acquire is one which is stressed. The third type of business […]
12.20.22 – The Stripped-Down Guide to Content Marketing, With John Egan
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Norman Pappous wasn’t always interested in the wealth management industry – he started out his career in London working for global investment banks. However, when a family member committed suicide after being misled by a financial advisor, he knew he had to commit the rest of his career to helping others from falling into the […]
Helping Ecommerce Business Owners Build Wealth While They Build Their Business, With Chase Insogna
Many small business owners work their entire lives growing and reinvesting their profits back into their business. But then, when they want to retire, they find themselves unable to enjoy life because they have all of their wealth tied up in their business. In this episode Chase Insogna explains how this can be changed. Tune […]
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