Alyson Lex got her start working for two of the highest-paid and most sought-after copywriters and strategists in the biz, Dan Kennedy and Bill Glazer. As the marketing manager for their company, Glazer-Kennedy Insider’s Circle, Alyson got a first-class education in all things direct response, and she’s used that education to build her own business providing copywriting and marketing strategy to clients all over the world. She’s been working on her education over the past 5 years, learning about online marketing, social media, relationships and networking – you name it! She uses her techniques to help clients everywhere from Baltimore, MD (her hometown!) to Australia make their marketing fun, effective, and profitable.
Podcast: Play in new window
Subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS
Let’s face it – you can spend years learning how to create awesome copy. You could figure out how to write that info-product that’s been on your mind for months. You can burn the midnight oil thinking about headlines and CTAs and marketing funnels and all the stuff that goes into successfully making your marketing ROCK…
But if you aren’t asking the right questions to the right audience, all that hard work is going to go right down the drain.
Marketing expert, Alyson Lex, joins Adam to share how when you target your audience, and ask them the right questions, your copy will write itself.
10.19.21 – How to Become the Nucleus of Your Life, With Pat Honiotes
“That’s another fine mess you’ve gotten us into, Stanley!” Laurel and Hardy may have said it most famously, but we’ve all thought something like it after we’ve had one of those experiences where nothing went right or according to plan. Whatever it was, we all know where at least some of the decisions were made to […]
10.26.21 – What is a Fractional CMO?, With Amanda Rabideau
Does this line of thinking sound familiar? Marketing is the only way your business will find new customers. True. But you don’t have the time to dedicate to it… So you need hire someone who focuses solely on your marketing. Also true. That person must be a full-time employee. False. Companies don’t always need a […]
11.02.21 – Bouncing Back After Losing $50M, With Rod Khleif
Rod Khleif lost everything in the market crash in 2008; $50 million in real estate. He lost the beach-front mansion, his Mercedes… all the stuff that ultimately doesn’t matter, but that is quite painful to lose. He had made the mistake of buying single family homes to hold long term and cross collateralize them with […]
How This First-Gen Entrepreneur Achieved the American Dream, With Dr. Shirag Shemmassian
While in high school, Dr. Shemmassian took a keen interest in the higher education process. He navigated the admissions process with limited college counseling and became the only Ivy League graduate in his high school’s nearly 60-year history. Today he is one of the world’s foremost experts on medical school admissions, college admissions, and graduate […]
How This Fempreneur Built Wealth Through Helping Others, With Michelle Rockwood
Over the years, Michelle Rockwood has done it all–raised one gift of $1.2 million over a single lunch for charity, brokered deals for mansions in Southern California, and even sold shoes at Nordstrom. And now she’s helped hundreds of heart-centered badasses—who hated sales conversations—to fall in love with the process and transform their businesses and […]
TikTok, YouTube, Facebook, Instagram. These words are enough to strike fear in the heart of any established business owner over thirty-five. But there’s good news for entrepreneurs overwhelmed by social trends in digital media: you don’t have to be an expert in every platform, change your business model, or hire a marketing intern. But this […]
Let’s Get Connected: Make Sure You Catch Every Great Episode!
We're all over social media, because you are, too. All of our episodes are announced and posted, pretty much anywhere you're hanging out...