Alyson Lex got her start working for two of the highest-paid and most sought-after copywriters and strategists in the biz, Dan Kennedy and Bill Glazer. As the marketing manager for their company, Glazer-Kennedy Insider’s Circle, Alyson got a first-class education in all things direct response, and she’s used that education to build her own business providing copywriting and marketing strategy to clients all over the world. She’s been working on her education over the past 5 years, learning about online marketing, social media, relationships and networking – you name it! She uses her techniques to help clients everywhere from Baltimore, MD (her hometown!) to Australia make their marketing fun, effective, and profitable.
Podcast: Play in new window
Subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS
Let’s face it – you can spend years learning how to create awesome copy. You could figure out how to write that info-product that’s been on your mind for months. You can burn the midnight oil thinking about headlines and CTAs and marketing funnels and all the stuff that goes into successfully making your marketing ROCK…
But if you aren’t asking the right questions to the right audience, all that hard work is going to go right down the drain.
Marketing expert, Alyson Lex, joins Adam to share how when you target your audience, and ask them the right questions, your copy will write itself.
Enterprise-level cloud software sales have become the holy grail of B2B selling. By employing Software-as-Service (SaaS), the vendor takes over the tasks of deploying and maintaining applications, allowing technology to focus on the process, leaving companies to focus on getting the best outcome for their customers. Saas has turned the selling of software upside down […]
06.13.2023 – Managing the Human Element in Leadership, With Matthew Brackett
As a leader, managing the human element is essential for building strong and successful teams. In this episode, guest Matthew Brackett explores the necessary skills and strategies leaders can use to manage the human element in leadership effectiveness. In addition, we discuss the importance of building solid relationships with team members, effective communication, empathy, flexibility, […]
If you are a licensed professional, a salesperson, or someone whose livelihood depends on making deals, regardless of the field in which you work, your income demands that you bring in new business. But if you can’t relate to potential patients, clients, and colleagues, you will be short on individuals to serve or represent. In […]
Tailor Your Franchise Approach, With Eddie Rodriguez
How would it feel to step away from the daily grind of corporate America, and become your own boss? Do you know the critical questions to ask before investing in a franchise opportunity? Eddie Rodriguez will educate you about franchise ownership and focus on what your lifestyle and financial goals are to tailor the right […]
6 Tips on How to Deal With a Difficult Business Client, With Stan Popovich
Every person has worked with difficult customers when it comes to their career and business. It can be a challenge to stay calm instead of getting upset when your customers give you a hard time. Stan Popvich shares his six tips on how to deal with difficult business clients. Tune in and hear Stan’s answers to […]
Let’s Get Connected: Make Sure You Catch Every Great Episode!
We're all over social media, because you are, too. All of our episodes are announced and posted, pretty much anywhere you're hanging out...