Alyson Lex got her start working for two of the highest-paid and most sought-after copywriters and strategists in the biz, Dan Kennedy and Bill Glazer. As the marketing manager for their company, Glazer-Kennedy Insider’s Circle, Alyson got a first-class education in all things direct response, and she’s used that education to build her own business providing copywriting and marketing strategy to clients all over the world. She’s been working on her education over the past 5 years, learning about online marketing, social media, relationships and networking – you name it! She uses her techniques to help clients everywhere from Baltimore, MD (her hometown!) to Australia make their marketing fun, effective, and profitable.
Podcast: Play in new window
Subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS
Let’s face it – you can spend years learning how to create awesome copy. You could figure out how to write that info-product that’s been on your mind for months. You can burn the midnight oil thinking about headlines and CTAs and marketing funnels and all the stuff that goes into successfully making your marketing ROCK…
But if you aren’t asking the right questions to the right audience, all that hard work is going to go right down the drain.
Marketing expert, Alyson Lex, joins Adam to share how when you target your audience, and ask them the right questions, your copy will write itself.
03/09/21 – How to Match Your Physical Success With Your Financial Success, With Julian Hayes II
While most of the books and podcasts about success are how to get there and often glamorize it—not many people pay attention to the struggles you have on the other side of success. Success can be lonely. Your world can become smaller. You can become addicted to achievement. You can have a lot of accomplishments, […]
03/16/21 – Why Livestreaming is the Key to Growing Your Brand in 2021, With Amani Roberts
Livestreaming is becoming increasingly popular and it’s a fantastic way to grow your business. It’s a way to get in front of your audience, showcase your business, show off your winning personality and build trust and credibility. DJ, Amani Roberts, joins Adam to give a spin on using livestream to grow your business. Discover: What […]
03/23/21 – The Biggest Reason Your Workforce Resists Change, With Sean Fields
It’s said that the challenge of improvement is 10% technical and 90% people-related. Although nuts and bolts have to be right for implementing change, a workforce’s buy-in is generally the make-or-break factor in continuous improvement. The most likely reason that people resist change is its bad track record. If a plan offers a credible prospect […]
How to Meet Cool People and Turn Casual Connections Into Cash Clients, With Ely Delaney
What if you had a system that would work for you 24/7/365 and helped you keep in touch with all those people you’ve met? Let’s face it, we don’t have time to keep up with them all on our own. How often have you dropped the ball after only 1or 2 touches with a prospect? […]
Turn the Lights On!, With Roger Sargent
Ready to take your business to the next level? There are seven key divisions of your business. Executive Finance Staffing Sales/Marketing Delivery of Service Quality Assurance Public Relations Regular in-depth analysis of how your business is performing in each of these areas is crucial to taking the next big step. Based on this data, you […]
From car-making robots to customer service chatbots, Artificial Intelligence (AI) has transformed the way we work—particularly in jobs focused on repetitive, mechanical tasks. As AI continues to advance, how will it affect jobs that demand complex analysis and reasoning? Knowledge workers need to prepare for the coming reality: the rise of thinking AI. As AI evolves to […]
Let’s Get Connected: Make Sure You Catch Every Great Episode!
We're all over social media, because you are, too. All of our episodes are announced and posted, pretty much anywhere you're hanging out...