Previous Episodes

Why a Profit-First Business is Doomed to Fail, With Jonathan Stanley

Filed in Podcasts, Previous Episodes on April 29, 2025

Chasing profits alone?

Jonathan Stanley says that’s a recipe for burnout and breakdown.

As a seasoned business owner, author, and CEO, Jonathan shares a bold framework that flips traditional business thinking on its head.

Drawing from decades of experience, he explains why true success comes from aligning your team around a clear, authentic purpose—and how that alignment creates meaningful experiences for your employees, your customers, and your community.

This episode is a must-listen for leaders ready to trade short-term wins for long-term impact.

Tune in to hear Jonathan’s thoughts on:

  • What inspired you to write Purposeful Performance, and how does it reflect your journey as an entrepreneur and business strategist?
  • Can you explain the Infinite Loop of Connection and how it simplifies strategic planning into eight slides?
  • How can business leaders foster a workplace culture where every team member is motivated by a shared sense of purpose?
  • What are some common mistakes businesses make when trying to attract customers, and how can they avoid focusing on features over feelings?
  • How can companies measure and communicate the positive impact they are making on their employees, customers, and communities?
  • And much, much more!

Invitation From Our Guest:

An Onsite (or Virtual) Workshop for Your Team
https://www.simplestrategicplans.com/simple-plans-services/simple-strategic-plan-workshops

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Building a Thriving Company Culture in the Remote Era, With Beth Lachance

Filed in Podcasts, Previous Episodes on April 24, 2025

In a world where teams are more distributed than ever, creating a strong company culture isn’t just possible—it’s essential.

Beth Lachance shares how to build and sustain a thriving culture across remote teams by hiring for fit, training for skill, and leading with intention. From cultivating loyalty to fostering meaningful team connections, Beth offers real-world strategies for business owners who want to lead with heart—even from a distance.

If you’re navigating the challenges of remote leadership and want to build a culture that lasts, this episode is for you.

Tune in to hear Beth’s thoughts on:

  • What inspired you to take the leap into entrepreneurship, and what mindset shifts were crucial for your success?
  • What strategies did you use to grow GMVA’s revenue from $46,000 in 2019 to $16 million in 2024?
  • What are your top tips for managing and scaling a remote workforce effectively?
  • What lessons did you learn from leading a growing business through the pandemic?
  • How have you embraced technology to tackle challenges and scale GMVA efficiently?
  • And much, much more!

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From Fear to Confidence: Unlocking Your Brilliance and Passion for Success, With Amy Schadt

Filed in Podcasts, Previous Episodes on April 22, 2025

Join us as we dive into a transformative conversation with Amy Schadt, certified life coach, speaker, and founder of the Radical Embodiment Method.

Amy shares her inspiring journey of overcoming fear and self-doubt to create a life of confidence and purpose.

She offers actionable strategies to reconnect with your passions, unlock your unique brilliance, and thrive in both your personal and professional life.

This episode is packed with empowering insights to help you step into your authentic power and achieve success on your terms.

Tune in to hear Amy’s thoughts on:

  • Can you share your journey of overcoming fear and self-doubt, and how it shaped your mission today?
  • What is the Radical Embodiment Method, and how does it empower individuals to reconnect with their passions and confidence?
  • Why is it important to align your personal growth with your professional goals, and how can someone begin to do that?
  • What are some common challenges women face when trying to embrace their authentic power, and how can they overcome them?
  • Can you share practical strategies for building resilience and thriving in an ever-changing world?
  • And much, much more!

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Powering Success with Remote Teams, With Pete Neubig

Filed in Podcasts, Previous Episodes on April 17, 2025

What’s the #1 way to boost productivity and profitability?

According to Pete Neubig, it all comes down to building the right team.

In this episode, Pete shares his proven strategies for sourcing top talent, onboarding with intention, and managing remote teams that drive real results.

Whether you’re just starting to scale or looking to level up your leadership game, this conversation is packed with actionable insights to help you build a high-performing, remote-powered team that fuels your business growth.

Tune in to hear Pete’s thoughts on:

  • You have completed three Ironman triathlons. How does training for an Ironman relate to business?
  • You recently lost 35 lbs. How does fitness and business compare?
  • Why are Key Performance Indicators so important?
  • What marketing numbers do you look at?
  • Why should companies outsource talent?
  • And much, much more!

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Roadmap to Marketing Success, With Rita Barry

Filed in Podcasts, Previous Episodes on April 15, 2025

Marketing shouldn’t feel like throwing spaghetti at the wall. Rita Barry, founder of Rita Barry & Co., joins us to talk about building a strategy-first marketing roadmap that actually leads somewhere—specifically, sustainable growth.

Specializing in helping female-founded businesses scale through data-driven marketing, Rita breaks down why it’s not your job to figure everything out alone, how to align marketing with the kind of business you actually want, and why you need to know your marketing drivers before you can accelerate results.

If you’re tired of guesswork and ready to market with confidence, this episode is your roadmap.

Tune in to hear Rita’s thoughts on:

  • What do you say to business owners who feel like they have to figure out every piece of marketing on their own?
  • How can founders tell if their marketing strategy aligns with the kind of business—and life—they want to build?
  • You talk about “marketing drivers”—what are they, and how can entrepreneurs start identifying theirs?
  • And much, much more!

Invitation From Our Guest:

Take the free marketing assessment: https://www.marketingquiz.co/

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Rewrite Your Story, Rewrite Your Success, With Carrie KC West – Part 2

Filed in Podcasts, Previous Episodes on April 10, 2025

What if the key to success isn’t working harder, but rewriting your story? In part 1, we delved into the stories that influence our behavior patterns, create our blocks, and sabotage our success in a thousand and one ways we cannot always see in the moment.

In part 2, Carrie KC West, author, speaker, and life story coach, shares how the narratives we hold shape our business, leadership, and financial success.

Discover:

  1. How to identify and rewrite limiting beliefs
  2. The power of storytelling in business and marketing
  3. Practical steps to shift your mindset and attract new opportunities

Get ready to transform your story—and your success!

Tune in to hear Carrie’s thoughts on:

  • How do the stories we tell ourselves impact our success in business and life?
  • What are some common limiting narratives entrepreneurs and leaders struggle with?
  • How can rewriting our personal and business stories lead to more confidence and opportunities?
  • Why is storytelling such a powerful tool in marketing and branding?
  • What are the first steps someone can take to shift their mindset and rewrite their success story?
  • Can you share a real-life example of someone who transformed their business through storytelling?
  • What is the most surprising lesson you’ve learned about the power of story in your own life?
  • Your book, Life Rewritten, is coming out in 2025—what can readers expect from it?
  • And much, much more!

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AI-Driven Attribution for a Privacy-First World, With Jeff Greenfield

Filed in Podcasts, Previous Episodes on April 8, 2025

As the digital marketing world shifts toward privacy-first policies and cookie deprecation, the old rules of attribution no longer apply.

In this episode, Jeff Greenfield unpacks how AI is stepping in to fill the gap—bringing clarity to fragmented data, improving measurement accuracy, and empowering marketers to make smarter, faster decisions.

We dive into the future of media mix modeling, the challenges of cross-channel attribution, and how to thrive in a world where traditional tracking tools are disappearing.

If you’re looking to stay ahead of the curve and understand how AI can revolutionize your marketing strategy, this conversation is essential.

Tune in to hear Jeff’s thoughts on:

  • Share your background, how you became interested in marketing analytics and created Provalytics.
  • The marketing world is buzzing about the “cookie collapse.” Can you explain what this term means and why it’s significant?
  • What’s the impact of the Cookie Collapse for marketers and advertising?
  • What makes Provalytics unique and how are you utilizing AI in the platform?
  • What advice would you give to businesses and marketers who are just starting to navigate this terrain?
  • And much, much more!

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The AI Tool Whiparound: A Fast Paced Tour of the Major AI Tools, With Russ Henneberry

Filed in Podcasts, Previous Episodes on April 3, 2025

Feeling overwhelmed by the avalanche of new AI tools? You’re not alone—but don’t panic just yet.

In this rapid-fire episode, marketing pro Russ Henneberry takes us on a whirlwind tour of the top AI tools making waves right now—and how to actually use them to level up your game.

We also tackle the elephant in the room: Will AI replace marketers? Russ shares his take on how to future-proof your skills, stay relevant, and ride the AI wave instead of getting crushed by it.

Strap in—this one’s fast, fun, and full of insights you can use today.

Tune in to hear Russ’s thoughts on:

  •  What mistake are businesses making when using AI to do marketing?
  • Does better prompting of AI solve most of the problems in AI?
  • What role do you see AI playing in marketing over the next year? 3 years? 5 years?
  • Many marketers fear that AI might replace their jobs. What’s your perspective on this?
  • For marketers who are just starting to explore AI, what’s one piece of advice you’d give them?
  • And much, much more!

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Strategic Communications: The Secret to Punching Above Your Weight, With Elie Jacobs

Filed in Podcasts, Previous Episodes on April 1, 2025

In a world where perception is power, mastering your message is everything.

Communications strategist Elie Jacobs joins us to reveal how individuals and organizations can punch way above their weight with smart, intentional storytelling.

We dig into the real strategy behind great comms—how to shape your narrative, engage the right stakeholders, manage reputational risks before they become crises, and build a brand that’s not just heard, but remembered.

If you’re ready to cut through the noise and stay relevant in a chaotic world, this episode is your playbook.

Tune in to hear Elie’s thoughts on:

  • What exactly is it that you do? (you’d be surprised how often I get this) and how does it add value to an organization?
  • What are the stickiest issues you’ve faced?
  • Where do you see the future of communications going?
  • What role does politics and geopolitics play for the average company from and communications perspective?
  • And much, much more!

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How to Become the Manager You Want to Be (and Others Need), With Sabina Nawaz

Filed in Podcasts, Previous Episodes on March 27, 2025

Millions of managers shape the success or failure of businesses worldwide—yet many are thrown into leadership without a roadmap. The skills that got them promoted often become roadblocks.

So, how do you evolve into the kind of manager who gets results and earns trust?

Global C-suite coach Sabina Nawaz shares insights from her new book, YOU’RE THE BOSS: Becoming the Manager You Want to Be (and Others Need) (Simon & Schuster, March 4, 2025).

She reveals how pressure—not power—corrupts leadership and why many managers unknowingly alienate their teams.

Discover surprising strategies to lead effectively, build strong relationships, and avoid career-killing pitfalls.

Tune in to hear Sabina’s thoughts on:

  • What makes one manager a superstar and another crash and burn
  • Why being promoted is the riskiest time in your career and how to make sure you thrive
  • Why managing yourself first pays off better and faster
  • Power Gaps and Pressure Pitfalls—how to spot and avoid them before they derail your relationships and career
  • The power of Blank Space—how doing “nothing” can reset your mind and management skills while amping up your creativity
  • Mapping communication fault lines to short-circuit conflict before it starts
  • Why busyness is a choice—and a trap—and how to avoid picking it
  • Why you need a Yes List—to build habits, recalibrate your thought process, and create sustained results
  • Why self-care for managers isn’t a maybe, it’s a must—and crucial to your team’s success
  • Why everyone needs a Time Portfolio—a simple, quick tool to manage your time to achieve your goals
  • And much, much more!

Invitation From Our Guest: 

Get a copy of You’re the Boss 

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