Building your Customer MasterPlan, With Chloë Thomas

Filed in Podcasts, Previous Episodes on June 23, 2022

To be successful you need to persuade your customers to move from noncustomers to regular customers.

The Customer MasterPlan Model is the heart of getting traffic to your website.

Once your plan is built, you will know…

What marketing you SHOULD be doing.
How to get more Customers,
How to make your marketing more effective.
How to get more sales, revenue, and profit.

Creator of the Customer MasterPlan, Chloë Thomas, joins Adam to discuss:

  • Understanding your customer segments
  • The power of getting your messaging spot on
  • Finding the right marketing methods to grow your business
  • The steps to creating your Customer MasterPlan
  • And so much more!

Getting the right traffic to your site, for the right price is central to increase sales and profits. You’ll learn the steps in this episode.

About This Guest: ()

Best selling Author, International Speaker, and host of both the Award-winning eCommerce MasterPlan Podcast and the brand new Keep Optimising Podcast. Chloë is one of the Top 30 eCommerce Influencers 2021 (Scurri), and her podcasts are regularly included in lists of the top eCommerce & marketing podcasts in the world. Chloë Thomas has been in eCommerce since 2003; she’s worked client-side, agency-side, and adviser-side. Working with a wide variety of retailers from high street omnichannel operations to fresh online-only start-ups, covering international launches, subscription, B2B, and even dabbling in marketplaces. Chloë’s specialty is solving eCommerce Marketing Problems, from increasing new customer acquisition to improving the performance of email marketing newsletters or finding the right new website provider.