Building Brand Equity, With Kyle Duford

Filed in Podcasts, Previous Episodes on April 20, 2021

A brand is a series of promises between you and your customers, so a brand needs a clear, established understanding
of its foundational makeup.

Brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.

Brand expert, Kyle Duford, joins Adam to create more clarity around building your brand and brand equity.


  • What brand equity is and how you build it;
  • The complexities global brands face in a post-pandemic world;
  • Brand positioning for an ever-changing consumer lifestyle and life stage;
  • How disruptive brands in the 21st century are building emotional connections that actually last;
  • 12 critical questions to ask yourself about your brand, your market and your competition before you rebrand;
  • And much more!

If you are ready for a rebrand, or even just wondering if your brand is strong enough, don’t miss this episode!

About This Guest: ()

Kyle Duford specializes in crafting outstanding experiences for global brands. A former magazine editor, he spent much of his 20+-year career in the outdoor + active lifestyle, fashion, and sports industries through the e-commerce and digital lens for brands such as Nike, Dr. Martens, KEEN, Lululemon, PowerBar, Ariat, Chrome Industries, Nuun, and others. Kyle's unique blend of design, branding, and digital best practices lends itself to creating and leading some of the world's leading brands. A bold, no-BS charismatic speaker w/a penchant for hitting brands' sweet spots, he brings his experience to any size audience on topics ranging from Business growth to branding, digital marketing trends, positioning and more. His recent speaking opp's center around the future state of retail in a post-pandemic world, and the complexities of global brand expansion in this environment.