Matt is the creator of the SPLASH System and committed to helping honest and ethical dealers sell more boats, make more money and have more fun. He is the author of two books on the subject of sales and marketing in the boat business, Boat Dealer Profits: How the SPLASH System Can Help You Sell More Boats, Make More Money and Have More Fun, and Marine Marketing Strategies.
He is also the sales and marketing columnist at Boating Industry Magazine, well known industry speaker having presented on stage at MDCE, Marine Retail University, Sail America and other dealer and manufacturer events.
Matt has also been recognized in the Movers and Shakers edition of Boating Industry in the Bold Moves section, featured in Soundings Trade Only and won the "Best Idea" in Orlando at MDCE as voted on by hundreds of dealership owners, GMs and other industry insiders.
Sellhorst started in the industry as a 'no-boat-selling-son-of-a-gun' in 2009 and quickly became a top producer at a six-location dealership in the southeast. He then began sharing his strategies and tactics with others in the industry and now is an in-demand coach and consultant sharing his SPLASH System helping others sell more boats, make more money and have more fun!
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