To Scale Your Business, Start Your Systems Integration at the Start-up Phase, With Marcus Fontoura

Filed in Podcasts, Previous Episodes on May 15, 2025

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As any new company sets out to create systems for introducing its product or service, having a “platform mindset” will enable it to achieve maximum scalability and efficiency.

A platform mindset is thinking intentionally how to integrate all the company’s systems with the goal of extracting the most value from technology while maintaining an optimal culture, platforms, and tools for future growth.

It’s a risk not paying attention to the fact that the company may suddenly grow bigger. If each team makes independent decisions and follows the same processes as when the company was a start-up, chaos will ensue.

Without a platform mindset permeating the company so that it develops new functionalities and systems in a conscious way, technical debt, in which workflow becomes burdensome, causes obstacles to growth and the operation is compromised — even if the product or service is conceptually great.

Tech innovator Marcus Fontoura distills wisdom gained from his remarkable career with Silicon Valley’s most influential companies.

Tune in to hear Marcus’s thoughts on:

  • Satya Nadella, CEO of Microsoft, says his book focuses on what matters most in this digital age—inclusive workplaces where creativity and innovation solve complex customer problems. What are the challenges in achieving this condition?
  • What is your vision for how technology should be designed and implemented to drive business growth?
  • How should leaders and managers attract and retain exceptional talent in their organizations?
  • What is the importance of creating an environment that values innovation and creativity within organizations?
  • How can companies hire, develop, and manage an efficient and diverse technology team?
  • How does diversity in the corporate environment and within a tech team create a significant social impact, promoting education and transformation both within and outside organizations?
  • What is the importance of standardized systems and engineering tools to address technical challenges and foster collaboration in large enterprises?
  • How can your book help managers, students, and technology professionals develop their careers?
  • And much, much more!

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Marcus Fontoura has spent more than 20 years in big tech companies and has been at the forefront of industry-shaping technology innovations, from computational advertising to cloud computing to fintech. He is currently a Technical Fellow at Microsoft, where he works on cloud computing infrastructure. His new book, A Platform Mindset: Building a Culture of Collaboration (8080 Books, Feb. 11, 2025), shares how companies can expand and scale processes to bring about competitive advantages. Learn more at fontoura.org.
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