Michael Goldsby is Stoops Distinguished Professor of Entrepreneurship and Chief Entrepreneurship Officer at Ball State University. Rob Mathews is Executive Director of the Entrepreneurial Leadership Institute at Ball University Min Basadur is Professor Emeritus of Innovation at McMaster University, Canada, and founder of Basadur Applied Creativity. . Their new book, Design-Centered Entrepreneurship, Second Edition (Routledge, May 6, 2022), provides a research-driven, step-by-step approach to creative problem-solving. Learn more at https://elprofile.com.
Podcast: Play in new window
Subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS
Entrepreneurs are challenged with uncovering real problems and designing elegant solutions to those problems. Yet all too often entrepreneurs reverse this process. What results is known as the “great product, no market” mistake.
Taking a deep dive into fact finding will move entrepreneurs from assumptions about markets, customers and competitors to informed decisions and strategic actions.
Mike Goldsby has seven fact-finding strategies that will allow entrepreneurs to uncover information that will lead to better problem definition and superior solutions in the long run.
Tune in and hear Mike’s answers to questions such as:
Leading with Clarity: How to Make Hard Conversations Easy, With Divya Ramachandran
In this episode, Divya Ramachandran delves into the often overlooked yet foundational element of leadership – emotional clarity. With her deep expertise in leadership coaching and emotional intelligence, Divya unpacks the “Hierarchy of Clarity,” illustrating how emotional clarity paves the way for clear decisions, clear goals, and ultimately, clear communication. She argues that the cornerstone […]
The Science of Selling Using a Systematic, Data-Driven Sales Process, With Mark Petruzzi
Where do you look to find the guidance needed to develop sales teams and processes tailored to how your prospect wants to buy, not how you think they want to buy? How do you leverage data, artificial intelligence, and metrics in ways not possible just a few years ago, so you no longer have to […]
Creating Wealth Through Franchising, With Kim Daly
Are you tired of working tirelessly for someone else’s dream? Do you dream of being your own boss and building a successful business on your terms? If so, this episode is for you! Kim Daly takes us deep into the world of franchising and explore how you can transition from being an employee to becoming […]
Let’s Get Connected: Make Sure You Catch Every Great Episode!
We're all over social media, because you are, too. All of our episodes are announced and posted, pretty much anywhere you're hanging out...