Joe Villatico comes from a long family tree of entrepreneurs from the Massachusetts area - specifically, his father Arnie Villatico is proprietor of Periwinkle’s Restaurant fame, and his brother Jason Villatico, who now operates its successor—J. Anthony’s Italian Grill—on the Auburn/Oxford town line. Joe's approach to business has earned him various successes and accolades. Before becoming a businessman, Joe spent four years as a professional motocross racer. After leaving the sport in 2006, he took his entrepreneurial spirit into the beverage industry for twelve years, and began to see similarities between that sector and the nascent cannabis industry. Following his instinct, Joe established and built a vertically integrated CBD company called Point3 Farma. Through his time in the CBD industry, Joe saw an opportunity in the newly legal recreational cannabis market in his hometown in Massachusetts which eventually led him to partner with Rhett Jordan, founder of Colorado's largest cannabis company Native Roots. Together Joe and Rhett launched Greatest Hits Cannabis Co. and opened their first retail location in Dudley, MA this Spring with more stores to come as well as a +200,000 sq. ft manufacturing and cultivation facility in a 200+ year old mill that's currently being converted and modernized.
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Greatest Hits Cannabis Co. is a collection of experiential dispensaries stocked with premium strains never before seen in Massachusetts.
The company’s custom genetics library and curated cannabis rotation fuels the creative fire and makes the everyday brighter.
Greatest Hits is music meets cannabis and is the brainchild of industry veteran Rhett Jordan, who created the Native Roots vertical integration model, and motocross racer Joe Villatico, who brings his experience in hemp and beverage home to his native Massachusetts.
Together the duo is elevating New England cannabis to new heights with innovative strain breeding and advanced cultivation, using repurposed mills from a bygone era made state of the art.
Joe and Adam discuss:
Want to join the cannabis industry? Then this is the episode for you.
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