Podcast: Play in new window
Subscribe: iTunes | Android |
Let’s face it – you can spend years learning how to create awesome copy. You could figure out how to write that info-product that’s been on your mind for months. You can burn the midnight oil thinking about headlines and CTAs and marketing funnels and all the stuff that goes into successfully making your marketing ROCK…
But if you aren’t asking the right questions to the right audience, all that hard work is going to go right down the drain.
Marketing expert, Alyson Lex, joins Adam to share how when you target your audience, and ask them the right questions, your copy will write itself.
Alyson Lex got her start working for two of the highest-paid and most sought-after copywriters and strategists in the biz, Dan Kennedy and Bill Glazer. As the marketing manager for their company, Glazer-Kennedy Insider’s Circle, Alyson got a first-class education in all things direct response, and she’s used that education to build her own business providing copywriting and marketing strategy to clients all over the world. She’s been working on her education over the past 5 years, learning about online marketing, social media, relationships and networking – you name it! She uses her techniques to help clients everywhere from Baltimore, MD (her hometown!) to Australia make their marketing fun, effective, and profitable.