Podcasts

The Stories Entrepreneurs Must Tell, With Mike Adams

Filed in Podcasts, Previous Episodes on March 19, 2019 0 Comments

Many business people struggle to connect with new customers. Sharing stories is a direct path to building rapport and trust. However, many business people confuse their customers with technical language.

Stories are the natural language for our minds. We learn, make sense of our world, remember and plan with stories. Well-delivered stories create connection, differentiate your offering, help land the deal and foster better partnerships.

Storytelling is something most of us do easily in private conversations. Business storytelling needs to be tighter and focused on a relevant business point. Mike Adams, the author of Seven Stories Every Salesperson Must tell, joins Adam to share his tips on creating stories that sell.

Discover:

  • How storytelling can help the average business person;
  • Why business people must tell stories;
  • The seven story types;
  • The five fundamental aspects of a business story;
  • And much more!

If you want to learn how to use stories to grow your business, tune in!

You Don’t Know What You Don’t Know, With Terry Lammers

Filed in Podcasts, Previous Episodes on March 12, 2019 0 Comments

The business world is full of endless opportunities – for those who want a new challenge by buying a business or for those who seek a new adventure and need to sell a business quickly.

As a business owner, you pour your heart and soul into your company. But what is that truly worth? How do you place a value on passion, blood, sweat, and tears?

When you don’t know what you don’t know, you might just be directing your business down the wrong path.

Terry Lammers, co-founder of Innovative Business Advisors joins Adam to shed some light on how to intentionally drive exponential growth, reveal hidden assets, foresee obstacles and create more options for the future of your business.

Knowledge is power. Discover…

  • Why you should focus on gross profit and cash flow rather than sales and net income;
  • How to use acquisitions to fuel your growth;
  • What do you need to have in place to sell your company;
  • How to strategically position your company for sale;
  • And much more!

If you’re ready to learn what you don’t know…tune in!

Scale Up Like Nobody’s Business, With Todd Palmer

Filed in Podcasts, Previous Episodes on March 5, 2019 0 Comments

Running a large organization is like being the director, performer, and the audience – all at the same time. There are just so many moving parts. You must be ready for a far-reaching array of responsibilities AND give careful consideration to a never-ending laundry list of concerns. To effectively lead and grow a company you need a never-ending supply of confidence and momentum. You need to be able to trust your gut.

The formula is simple: When leaders have confidence in themselves, they make great decisions. When employees see that people, revenue, strategy, and execution are being expertly managed, it builds a level of trust that extends way beyond your bottom line. It inspires brand loyalty from your clients and partners.

Master the technique of bringing this all together and watch your company gain great growth.

Collaborative Business Advisor, Todd Palmer, knows how to get stuff done.

He joins Adam in this information packed episode to explore:

  • How you can grow a business but not go out of business;
  • How to discover the purpose & passion of the business;
  • How to break past bottlenecks around growth and reach new levels of success;
  • How to know if you should ‘hire for DNA, Not Resume’;
  • The best ways to turn around a struggling organization;
  • And so much more!

If you’re facing imposter syndrome or unmet expectations — don’t miss this episode.

Build, Protect, and Maintain Your Family Business, With Molly Grubb

Filed in Podcasts, Previous Episodes on February 26, 2019 0 Comments

Owning a business has value and the average business owner has the majority of their net worth tied to their business.

With only 20% of businesses actually selling in the open market, this makes it extremely difficult for the average owner to ever realize their wealth that they built in their business. In fact, 90% of businesses fail within the first 10 years.

Molly Grubb is here to help us beat those numbers and build our dynasties.

Discover:

  • The steps to become disgustingly, seriously wealthy;
  • The keys to avoiding an ‘exit from hell’ from your business;
  • How to leave a lasting inheritance to your children’s’ children;
  • And more.

If you’re ready to build your dynasty, listen in!

How to Be a Thought Leader in the Digital World, With Alistair Clay

Filed in Podcasts, Previous Episodes on February 19, 2019 0 Comments

A thought leader is someone whose views on a subject are taken to be authoritative and influential, and it’s not easy to get yourself in that position. However, through hard work, dedication and creativity, almost anyone can be a thought leader.

Award-winning former national journalist, Alistair Clay, joins Adam this week to shed some light on the ins and outs of using PR to position yourself as a thought leader in this digital world.

Discover:

  • Why media coverage is (TV, online, radio, podcasts, blogs, print) so important in building your reputation in a digital space;
  • How media coverage drives traffic to your website and helps SEO;
  • How to you find the newsworthy stories in your business;
  • How to you pitch to the media;
  • How to you write a press release;
  • And much more!

If you’re ready to position yourself as a thought leader, this is the show for you!

WE: Men, Women, and the Decisive Formula for Winning at Work, With Rania Anderson

Filed in Podcasts, Previous Episodes on February 12, 2019 0 Comments

The evidence is clear. Savvy business leaders now know that their workplace will thrive and make more money when men and women are on equal footing. But, companies efforts to train women over the past decades haven’t moved the needle because they’ve left a key variable out of the equation: men.

Rania Anderson founded TheWayWoMenWork.com in 2010 with the belief that women are the largest pool of untapped talent in the world, and that the global economy can only thrive when women are equally engaged with men in driving and leading its prosperity.

In the #MeToo era when everyone else is focused on what’s wrong and what not to do, Rania joins Adam to discuss what’s going well and what you can do.

You will discover:

  • Why gender balance is important in the workplace;
  • How having good working relationships with women help men build their own careers;
  • The “WE 4.0 Framework” to lay out four key actions that will maximize one’s own success as well as business results;
  • Why standard performance reviews can disadvantage women;
  • And much more!

If you’re ready to improve your own results and win in business, don’t miss this!

Consciously Creating & Elevating the Customer Experience, With Christoff Weihman

Filed in Podcasts, Previous Episodes on February 5, 2019 0 Comments

Have you ever wondered what it would be like if all your customers loved the way you serve them and constantly raved about you to others?

This week’s guest, Christoff Weihman, believes that every customer that comes into your place of business deserves to receive 5 Star Service. Every customer should be greeted and treated as if they are a VIP…because they are.

Every customer service professional, if they have the right internal components, and are provided with the proper tools and training, can be equipped to consistently deliver WOW! Service.

Christoff joins Adam this week to teach us how to elevate the customer experience.

You will discover:

  • What determines the level or quality of Customer Service that a company delivers to their clientele;
  • How touchpoints affect the customer journey;
  • If it’s really possible to train/teach Customer Service Excellence and why it doesn’t necessarily come naturally if someone is doing their job properly and well;
  • And much more!

Ready to uplevel your customer service and bring your customers that 5 Star Service? Tune in!

How to Use Video in Your Marketing to Get More Clients, With Jason Hsiao

Filed in Podcasts, Previous Episodes on January 29, 2019 0 Comments

Videos can make you some serious money. And adding a video to your landing page can increase conversions by 80%.
It’s no surprise why. Video content is some of the easiest to consume and video production is more cost effective than ever — you can shoot in high-quality, 4K video with your smartphone.

There’s just one issue. When you don’t know what you’re doing, it can also be one of the hardest types of content to create.

Jason Hsiao is the co-founder of Animoto, an easy-to-use, online video maker. He joins Adam to bring you some of his best tips for creating marketing videos that convert.

Along with his top tips, you’ll discover:

  • Why video is the most powerful way to communicate what matters;
  • Examples of how a business owner could implement video to wow their clients and customers;
  • How Animoto is different from the other video creation tools;
  • How Animoto has stayed current with marketing trends over the past decade;
  • And much more.

If you’re ready to boost your sales with video, don’t miss this!

Using Podcast Interviews to Build Business, With Tom Schwab

Filed in Podcasts, Previous Episodes on January 22, 2019 0 Comments

In this noisy digital world, you can’t break through the noise, you just add to it. Instead, you need to get in on the  conversation where your ideal customers are already listening.

At its core, marketing is simply starting a conversation with someone who could be an ideal customer.

Today, one of the most effective ways to market your business is Podcast Interview Marketing where you’re interviewed as the expert guest on podcasts your potential customers already listen to.

Podcast expert, and founder of Interview Valet, Tom Schwab, joins Adam where they discuss:

  • Why podcast interview marketing is the next gold rush;
  • How obscurity holds back every business;
  • If podcast interviews convert more than blogs;
  • How to find the right podcast and get booked as a guest;
  • What makes an ‘ideal’ guest and how they can to turn listeners into leads;
  • And much more!

If podcast interviews are on your marketing plan for 2019, don’t miss this episode!

Creating Successful Profitable Online Courses, With Cindy Nicholson

Filed in Podcasts, Previous Episodes on January 15, 2019 0 Comments

It’s time…You’re ready to create an online course so you can share what you know with the rest of the world. You know it makes sense for your business.

The problem is, anytime you think about creating a course, you stop yourself. You love the idea, but you’re overwhelmed by all that’s involved.

What if you put in all of this work and no one likes it? The last thing you want is to create something that reflects poorly on you or your brand.

Enter, Cindy Nicholson. They call her, “The Course Whisperer” and she joins Adam to bring clarity, calm, and tips around creating your online course.

You will discover:

  • The common mistakes entrepreneurs make when creating online courses;
  • How to take your online course to the next level;
  • How to create a course outline that will get real results for your clients;
  • The secrets to making a course engaging to clients;
  • The most important thing you can’t forget when creating an online course;
  • And so much more!

If creating a profitable online course is on your list for 2019, then don’t miss this episode!